Superpersonalisedbooks.co.uk is an e-commerce site that makes personalised books for children aged 0-8 years. I am working under them to optimize their SEO (Search Engine Optimization) and improve user experience. Key Responsibilities:• Performing keyword research including expansion of new keyword ideas.• Researching and implementing content for organic SEO.• Analysing competitors to understand matter better.• To get the best ROI from paid search efforts, run experiments, gather, and analyse data, and look for trends andinsights.• Recommending alterations to website design, content, linking, and other elements to enhance search enginerankings for targeted keywords.

Worked on topic Analysis of Non-Performing Assets of Punjab National Bank (PNB) for my Non Teaching Credit Course (NTCC) during my Undergraduate degree.