Srishty Garg Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

Chennai, Tamil Nadu, India

Developed business plan for Fresheys' products, comprising of market research, competitor analysis, brand positioning, ATL/BTL campaigns, and pricing strategies.Managing PnL for the brand with objective of increasing gross margin from 44% to 50% and positive EBIDTA.Developed a business plan for the Freshey’s Idli Dosa batter which addressed increase in outlet counts, shelf take-off, profit estimates and reduction in replacements to 40%. Designed and successfully launched the… Show more Developed business plan for Fresheys' products, comprising of market research, competitor analysis, brand positioning, ATL/BTL campaigns, and pricing strategies.Managing PnL for the brand with objective of increasing gross margin from 44% to 50% and positive EBIDTA.Developed a business plan for the Freshey’s Idli Dosa batter which addressed increase in outlet counts, shelf take-off, profit estimates and reduction in replacements to 40%. Designed and successfully launched the loyalty membership program for increasing placement at the stores for all Fresheys' consumer products(Health mix,Batter, Curd, Tamarind,Ghee,Appalam, Organic turmeric)Working closely with the creative agency in the development and launch of the brand campaign including brief design, copy and layout. Show less

Delhi

- Established strong client relations by communicating and working closely with tie-in partners and promotion agencies to drive higher sell-through on promotions.- Developed and presented annual Category Business Plans to upper management (covering last year's results, future plans and market trends)-Developed and managed business strategies to drive sales and profit through omnichannel marketing. -P&L handling of business partners and coordination with cross-function… Show more - Established strong client relations by communicating and working closely with tie-in partners and promotion agencies to drive higher sell-through on promotions.- Developed and presented annual Category Business Plans to upper management (covering last year's results, future plans and market trends)-Developed and managed business strategies to drive sales and profit through omnichannel marketing. -P&L handling of business partners and coordination with cross-function teams for flawless operations.- Successfully implemented more than 500 marketing initiatives at outlets.- Local store activations, promotions and delivering a corresponding return on investments.- Drove marketing initiatives to increase product visibility and market performance.- Key Account Management of INR 34 Cr, comprising of 29 retail businesses in four major states of India: National Capital Region (NCR), Uttar Pradesh, Rajasthan and Uttarakhand.- Devised road map for expansion into 4 states; Increased revenue by 20%.-Managed ROI driven marketing programs to cross sell and upsell products.- Awarded - Most Promising Young Talent by CMD at Raymond award for Excellence. Show less

New Delhi Area, India

- Sole responsibility for the generation of leads, on-boarding and account management of business partners.-Analysed market place while examining key parameters and categorised regions into high growth area depending on target group.- Acquired new properties, Key account management and responsible for P&L solutions to business partners.- Successfully launched 20 retail outlets in the span of two years.-Ensured Turn Key Projects within stipulated… Show more - Sole responsibility for the generation of leads, on-boarding and account management of business partners.-Analysed market place while examining key parameters and categorised regions into high growth area depending on target group.- Acquired new properties, Key account management and responsible for P&L solutions to business partners.- Successfully launched 20 retail outlets in the span of two years.-Ensured Turn Key Projects within stipulated time.-Acted as SPOC between company and business partners-Awarded cash Prize of INR - 50000/- for highest number of store roll-outs within half year. Show less

Delhi

- Optimised PAN India network through increase in productivity and cost reduction.- Worked on efficiency of routes by determining under-utilized and over-utilized routes and converting them to fully utilized routes.- Awarded Best Summer Intern Project, out of 49 projects.

Gurgaon, India

- Weekly visit to the store to learn about various retail operations,merchandise management, store layout optimization and increasing the conversion rate of the store.

Noida Area, India

Understanding the shopper behavior on Muesli as a category and suggesting ways of increasing offtakes for Kellogg's Muesli

Master Of Business Administration (M.B.A.), Retail Management

Activities and Societies: Class Representative of PGDM- Retail Management 2015 – 17 at Birla Institute of Management Technology Executive.

Bachelor’S Degree, Biotechnology

Activities and Societies: Head Coordinator of Abhiyaan - Social Club of AIB, 2014-2015 Coordinator of Abhiyaan –Social Club of AIB.

High School, Science