Track market for competitor activity. Review research data and align to brand needsAnalyze data of consumers, competitors and market place and consolidate information into actionable items, reports and presentations.Conduct Focus Group Discussions & Mystery Shopping Programs Participate in creation of brand market strategyPlan and conduct market visits to get an on the ground feel of the brands in terms of visibility, channels etcParticipate in New Product Development for OTT Platforms.Generate consumer insights from internal and external data sources

 Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures. Helping to sell brand, communication and packaging ideas: by explaining the way they work Helping to win new business: by instilling confidence in the prospective client as a result of a comprehensive and disciplined approach Assessment process; consolidate plans; identify critical issues/opportunities; develop strategic recommendations to management on how to optimize near-term growth Develop presentations, pitches, and outlines; monitor industry trends and brand news Develop and lead the annual planning process for clients assess new business opportunities; assess potential impact and formulate strategic recommendations in response to changes brand environment; participate in various projects as directed Participated in the strategic planning process, providing guidance on process and methodology, and developing analysis and recommendations Provided support to the strategic issues management process; identify and assess strategic issues; lead and/or participate and/or facilitate strategic discussion and where necessary, manage strategic initiatives Added dimension of understanding to the process of developing brands, communication and packaging ideas, by stimulating discussion about: purchasing decisions, the brand consumer relationship, and how the design works in specific conditions lead to more integration within the company and better teamwork in trying to combine the needs of the client, the demands of the market, and the expectations of the consumer Decoded or created project brief for the design team in their language/ terminologies to avoid translation/ generation loss  Work in close coordination with design team for better results