Establish marketing and promotional strategies in accordance with client needs, including the production of video content and promotions for distribution through social media and in-game experiences. Leverage video, print, digital, social, email, collateral, OOH, and production to facilitate development of promotional materials. Oversee community relations project and events from inception to completion. Establish and maintain budgetary guidelines for promotional projects. Coordinate and manage events during Griffins home games, including in-game promotions, community relations initiatives, and game operations. Conduct in-depth market research and secure leads through cold-calling, networking, and attendance of industry events. Execute needs analysis and discovery meetings to prepare and present proposals for corporate decision makers. Collaborated with cross-functional teams to ensure contract fulfillment, as well as cross-promotional opportunities; coordinate game operations, community affairs, ticket sales, marketing, and hockey operations, as needed.

Develop and distribute social media content to generate engagement throughout parent and family communities. Collaborate with internal teams to outline social media campaigns. Oversee social media content and campaigns in accordance with branding and marketing initiatives for the organization. Create promotional materials for events and activities, as well as quarterly newsletters for internal distribution.

Oversaw sales operations and cultivated positive shopping experience for customers through standardizing operating procedures. Facilitated local marketing and branding initiatives. Provided training and development for associates, ensuring accurate product knowledge for effective customer assistance. Monitored freight operations of incoming and outgoing shipments, as well as maintenance of stock room and inventory, conducting re-ticketing of items as directed. Managed store expenses and facilitated budget administration and payroll. Enforced corporate policies as needed.

-Team sales Manager-Coordinate meetings with coaches to increase Team business.-Develop new contacts with area coaches/programs.-Watch margins on team buys to make sure keeping with company standards.-Develop and implement sales tactics.-Assist with controlling payroll and budget.-Analyzing sales trends for current months and Ad breaks.-Planning of product placement throughout store.-Coordinate and arrange staff schedules for all managers and sales associates.-Merchandise the store to meet company standards and to help sell to customers.-Assist in merchandising for store remodels and new store openings.-Assist with other store inventories.-Help resolve any concerns or issues that customers or sales associates may have.-Assist customers in finding what they may need or want.-Enforce company policy as needed.-Hire and train new sales associates.-Help arrange training quizzes for sales associates.

Managed team sales and coordinated meetings with internal teams to increase business. Monitored margins on team buys for adherence to company standards. Created strategic sales initiatives to facilitate increased revenue. Facilitated the control and administration of payroll and budget. Evaluated sales trends, for effective product placement and merchandising. Established staff schedules and resource allocations. Collaborated with cross-functional teams for store remodels and new store openings, overseeing inventory management for multiple locations. Provided hiring, training, and onboarding initiatives. Directly responsible for four promotions to other locations in part of training process and leadership.

-Assisted with catering events like weddings, business parties, and school functions.-Worked as associate to guests to ensure customer satisfaction.-Performed clean up duties like clearing tables and tearing down room set-ups.