- Developed content for corporate as well as product positioning, liaisoned with regional sales heads in India and Asia to develop region-specific marketing strategies.- Managed the PR initiatives as well as media outreach for the company, media positioning, CXO speaks and OpEds.- Created video assets – from concept to completion – in coordination with in-house team and external agency.- Handled end-to-end production of marketing materials by coordinating with the external agency.

- Pricing consultant to executive management: Crafted winning propositions for the many bids, tenders and business opportunities.- Margin analyses for various business opportunities to generate winning tender prices.- Liaised with sales, pre-sales, SCM and engineering team across geographies to arrive at the optimal pricing strategies.

- Helped the firm win the prestigious 2019 Inspirations Award for their investor awareness program called ‘Nivesh Mahakumbh’, Best Fund House in Investor Education (2020 & 2021) from Asia Asset Management and Outlook Money award for Best Fund House in Investor Education (2019 & 2020).- Developed smart content to showcase Investor Education & Distributor Development initiatives.

Stock Market Recommendation for ‘Investment World’* – Newspaper’s Monday Supplement- Analysed the financials, company and industry dynamics as well as prospects and produced investment recommendations on primary market offerings as well as listed stocks in the said sectors.- Analysed financial results of companies in the above sectors and its impact on shareholders and their investments.- Dissected the impact of mergers and acquisitions, order wins and other important corporate developments on the Companies’ financials for readers and investors alike.- Interviewed executive management of companies to get their perspective on industry dynamics.* Investment World enjoyed the highest circulation among business dailies in the country.Mutual Fund (MFs) Recommendation- Examined the performance of equity MFs and made suitable investment recommendations.- Reviewed yearly and quarterly returns scorecard for the mutual fund universe.- Interviewed MF managers to get insights on market and sector trends, valuations and liquidity.Analyses of Equity Market Fundamentals- Wrote lead stories on trends in stock markets, private equity, venture capital, and financial instruments such as FCCBs, QIPs and IPOs.- Studied FII and MF investment trends into Indian equities across market cycles.- Analysed the various dynamics and drivers of equity markets and valuations using financial metrics such as PE, earnings yield and dividend yield.- Anchored Young Investor page in Investment World - Responsible for conceiving story ideas, providing inputs, editing copies and sourcing guest articles for the page.

- Advised HNI clients on their portfolio composition and equity investments – secondary and primary market offers.- Successfully spearheaded the recruitment and training of advisory personnel on equities and derivatives.- Initiated investment ideas and day trading calls by analysing market data.- Conceptualised the daily newsletter Market Times that offered investment ideas and captured market movements.- Conducted seminars on capital markets and internet trading for employees and new recruits.