Srivikas Unnikrishnan Email & Phone Number

Padivattom, Kerala, In

At Geojit, I lead all digital marketing and Growth initiatives to drive business KPI's connectedIt starts with defining yearly #business goals which are then converted to quarterly targets and mapped to budgets and digital marketing plans. [ The planning and execution include] : Drive #customer #acquisition - #Search and #Brand awareness channels and campaigns - use #customerjourney maps, #attribution, and clear creative communication routes to clarify USP over the competition. Meanwhile, define, plan, and execute #content & #SEO through to drive relevant organic traffic. #SocialMedia campaigns are used to ensure customer engagement and awareness. From #CustomerAcquisition, next is successful #onboarding - which involves identifying customer pain points during onboarding through #funnelmetric analysis. Ask the right questions and define the right outcome for #UI/#UX and #Web development teams Once a customer onboarding is completed, drive #Engagement using marketing automation tools such as #Adobe campaign and analytics - collaborate and identify workflows to drive engagement. Prevent #churn and increase #retention - define and identify ways to increase #CLTV, #Loyalty, and #Referral campaigns.Data-driven initiatives at every stage of campaigns are taken to ensure an analytical approach to solving challenges#markeinganalytics #digitalmarketing #SEO #SEM #projectmanagement #leadership #businessmanagement

New York, Ny, Us

As Associate Director @Interactive Avenues ( part of IPG Group) , - Plan and execute marketing initiatives to drive agreed outcomes - Build great client relationship and help their brands win in digital. - To build the bridge between the client and agency and ensure smooth flow of work and project completion - Bring new business for the Agency and help Key Account Management of existing business - finally, help team members grow and win and reach their career aspirations. for this, I bring these following skill sets : - Digital Marketing: understanding all aspect of the same: Media, Search, SEO , Social and tech - Client Servicing and Account Management - Long-term outcome thinking - Deep understanding of the brand and category - Business Development and Revenue Management - Leadership and Guidance Subjects I am deeply passionate about : - Digital Transformation - Digital Strategy - Helping brands not sell but build meaningful relationships with their customers. Industries I specialise in : - B2B / Enterprise/ IT - Finance - Healthcare - Education

New York, Ny, Us

Digital Marketing Manager @ Interactive Avenues - Account Planning- Client Servicing - Business Development - Digital Media Planning- Social Media Planning

Chennai, Tamilnadu, In

- Handling Account Planning - Digital - Integrated Brand Planning - Social Media Planning - Project Management - Ensuring timely deliveries - Key Account Management - Marketing Communications for Customer Engagement- Strategic Brand and Marketing Planning - For Integrated Campaigns - Digital Marketing ( Website , SEO , SEM & Social Media Marketing ) - Budgeting

- Retail Store Marketing - ATL/BTL/ PR- Brand Planning and Strategy - Digital Marketing - Social Media + Mobile Marketing - Promotions and Pricing- Business Strategy - Retail Development Strategy

In

- Planned and Executed the Green Trends - Value for Money concept Brand - in its Brand Repositioning to connect with an younger audience- Set up the company Strategy Digital Marketing Initiatives- Planned and executed Pricing of services for profits for 2 years in a row - Identified future business strategy for growth initiatives - As a retail chain managed to reduce discounts , increase profitability , improve customer connect and satisfaction initiatives

I spearhead Brand Communications and E Business for BODYUELZ. It involves designing communication collaterals, social media, digital communication strategies, online sales and product marketing and strategic direction for company in Digital Platform.About BODYFUELZ:Bio Bodyfuelz Ltd are pioneers in AMINONUTRITION. We manufacture and market bio-engineered sports and performance nutritional supplements helping India's leading sports players, endurance athletes and serious bodybuilders reach their fitness goalsBODYFUELZ (www.bodyfuelz.com) is in collaboration with Dr. Nutrition, a Singapore based Sports and Fitness research Organization. Our products are now used by Sushil Kumar - winner of the Brone Olympic Medal, top players in the Indian cricket, hockey and other sports teams. Bio Bodyfuelz is a wholly owned subsidiary The Jhaver Conglomeratehttp://www.jhavergroup.com/

+ Mainly handling key client accounts of the company.+ Connecting corporate clients on brand communication ideas to them.+ Understanding their needs and write briefs to creative team to bring out excellent advertisements.Achievements:+ Handled accounts of Star Health Life insurance, Verizon, mpingi (VoIP service) for US and Hispanic market.+ Helped in brand research and suported the sales pitch for ITC personal care product brand.

Was part of web branding team involved in digital marketing and social media

Gardena, California, Us

was involved in : Product Definition Product Marketing Account Management Social Media MarketingPublisher AcquisitionAs Product Marketing Specialist,Key Deliverables:+ Handling product development of the company flagship product Zestadz.+ Helped in launching Zestadz (www.zestadz.com) - a premier mobile advertising platform+ Handing business development and back end sales operations.+ Client serving and account management of Zestadz clients.Achievements:+ Worked in understanding Social Media Marketing.+ Successfully steered accounts of brands like Zest, Deuscte bank, and TATA AIG in mobile advertising.+ Acquiring, collaborating and implementing synergies with content developers and advertisers

Gardena, California, Us

, Chennai as User Acquistion Strategist (Marketing)Key Deliverables:+ Worked in conceptualizing India's first mobile social networking platform; Worked in defining Product features for mklix (India's first ad-supported mobile social networking community)+ Created extensive "go-to-market "strategies for mklix- product marketing+ Researched and Worked on social media for mklix. + Involved in product testing ,identifying and sorting out bugsAchievements:+ Helped in bringing a huge user base for mklix using only SEM and social media tools ( during its beta testing period)+ Worked in understanding the Digital marketing+ involved in product management and software testing

Executive Mba, Strategy & Leadership & Marketing

Emba, Global Strategy & Corporate Entrepreneurship

Data Led Growth, Growth

International Certification In Product Management - University Of Houston, Product Management

Growth Product Manager, Growth

Product & Growth Bootcamp, Business Administration And Management, General

Post Graduation, Digital Marketing & Communication

Certification, Digital & Social Media

Pgdm/Mba, Business Management, Marketing Management

Bachelor, Economics

Higher Secondary School, Mathematics And Computer Science

Climate Fellowship, Sustainability Studies