Rachit Srivastava, Mi Email & Phone Number

Toronto, Ontario, Ca

As a Principal Product Designer at League, I lead the design and enhancement of the user experience for our innovative digital health solutions for our various customers. Leveraging a deep understanding of user-centered design principles, I drive the development of intuitive and impactful designs that meet the needs of our healthcare customers and their demographic. My role involves early-stage problem definition, extensive collaboration with internal and external cross-functional teams, and the creation of design artifacts from 0 - 1. With a focus on delivering exceptional user experiences, I ensure our products are not only functional but also engaging and accessible by using research to inform my design decisions; ultimately contributing to an improved experience that we are delivering for our healthcare customers.

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

- Currently leading a team of 3 visual designers alongside a UX manager in creating UI components for a responsive secure site, which spans on an enterprise level. These designs will work holistically with EasyWeb (personal secure), BBST (business secure), Web Broker (investing secure), etc.- Collaborated with a team of designers (one other user experience designer, three visual designers, two strategists, and one copy writer) to conceptualize, redesign, and standardized the experience for EasyWeb in order to increase the findability and learnability of the website.- Look at the big picture and propose experience that fit into the TD ecosystem seamlessly, which will enable experiences across the enterprise for years to come.- Provided design direction to junior UX designers and several UI designers on the project.- Worked with multiple collaborative Agile teams (over 3 years of Agile experience) to deliver digital experiences under tight deadlines. This includes engaging in conversations with the product owners/managers, business analysts, developers, and QAs. - Escalated all of the bugs and defects with the build provided by the developers from respective teams and flagged the issues on JIRA, Confluence, and in daily meetings during SCRUMS.- Involved in collaborating with the design research team to help facilitate the usability session(s) so the team has context behind the design approach and all the flows.- Redesigned the screens based on the feedback received from usability testing and reiterated the designs accordingly followed by re-testing the experience. Conducted 4 rounds of usability testing.- Strive to create consistency within the different platforms for TD (EasyWeb & Mobile App) and to suggest innovative ideas to help create a more modern user experience.Main accomplishments at TD:- Received the Act for Impact award twice, Legendary award and the Above & Beyond award.

Toronto, Ontario, Ca

- Designed and delivered over 15 complex enterprise features, beginning to end from solution to client implementation. Major tools used in designing were: Sketch, Adobe XD, and Axure.- Gathering and translating business requirements into wireframe designs to optimize user experience within the TD Mobile app and EasyWeb.- Develop interactive prototypes using InVision and Principle for Mac to test with potential users in usability testing and to demonstrate concepts to business owners/product owners. - All designs are created with accessibility in mind, where the designs are AODA compliant (Level AA)- Innovated new standards for pullover screens, filters, currency converter, and error scenarios to reuse these interactions throughout the TD Mobile App for consistency. - Expedite discussions, design thinking, and feedback sessions with the design team, technical teams, clients, and the project stakeholders. - Support the front-end developers, back end developers, QA, and BAs/BSAs through JIRA and Confluence to monitor and report any bugs/defects that may affect the user experience.- Strong efficiency in using design tools such as: Sketch, Adobe XD, Axure RP, InVision, and Principle for Mac.Main accomplishments at TD:- Received the Act for Impact award four times for demonstrating TD’s shared commitments in my work.- Prototypes created for usability testing: TD for Me (GO Train Alerts), Recurring Payments, Mobile Mortgage Specialist, Product Pages, and E2E (Cannot disclose the name due to confidentiality).- Projects released at TD: Bill Payments experience MVP1 (Recurring bill payments), Bill Payments experience MVP2 (Payment Activity – Upcoming and History for payments), Card Controls, Order Foreign Currency, Mobile Mortgage Specialist, Loyalty Rewards (Pay with Rewards), Retail Mutual Funds, Add an Authorized User, Digital ID, Add an Account MVP1 – MVP4, Credit Limit Increase, Request a Damage Card, and Book an Appointment.

- Worked with a Master’s student to help her create an application that she can use to support her Master’s thesis. - Designed the user experience for the application using Photoshop and Axure. Used Principle for Mac to create animations for different interactions to convey my design thinking.

- Maintain a constant voice in all the content that is created for the company. - Design ads and online posters to promote the company's products and services.- Monitor campaigns on CRM and use Mail Chimp as a medium to reach-out to potential leads.- Back-end CRM updates on new leads for the company.- Act as a liaison between companies to improve SEO for the website.- Communicate in a professional manner both online and offline. Accustomed to the office environment.

Masters Of Information, User Experience Design (Uxd) And Human-Centred Data Science

Bachelor’S Degree, Interactive Digital Media

Bachelor’S Degree, Communication Culture And Information Technology

High School