- Content Creation & Management: Develop and curate engaging content for Instagram and TikTok platforms.- Graphic Design: Create visually appealing posters for library events.- Marketing Strategy & Planning: Develop and implement marketing strategies to increase community engagement in library events.- Community Engagement: Organize and lead a book club for young adults.

- Provided excellent customer service by assisting patrons with inquiries, book checkouts, and shelving materials.- Utilized library software to manage collections and track patron records.- Contributed to marketing efforts by creating engaging social media content for Instagram and designing promotional materials like posters and brochures.- Assisted in planning and executing library programs and events.

- Managed and developed strategies for all social media platforms, including LinkedIn, Instagram, Facebook, YouTube, and Twitter, resulting in increased engagement and follower growth. Grew LinkedIn followers to over 15,000 through a focused content strategy.- Led the branding efforts at the Informatica World Event, creating graphic design assets for the booth and social media campaigns, which generated over 100 leads.-Produced whitepapers and presentation decks for executives, ensuring consistency in brand messaging and high-quality deliverables.- Wrote case studies and created case study summary videos, showcasing success stories from recent customers to highlight our services and results.-Ran and optimized successful Meta (Facebook/Instagram) ad campaigns, driving targeted engagement.-Conducted detailed market research, identifying industry trends, competitors, and customer behaviors to inform strategic marketing decisions.-Worked closely with the UX designer to create a user-friendly website that enhanced customer experience and improved overall site navigation.- Used SEMrush and Google Ads to perform in-depth keyword research, creating reports to send to the research and blog writing teams for content optimization.

- Developed and implemented a comprehensive content strategy to define and enhance the brand identity.- Crafted visually appealing content, including photos, videos, and blog posts, to vividly capture the cultural essence of our dishes.- Worked closely with the sales team to create marketing materials that resonated with potential customers.- Executed creative marketing campaigns spotlighting various cultural cuisines each week.- Organized tastings, events, and collaborations to celebrate and share different culinary traditions.- Utilized insights gathered to refine and continually improve the content and marketing approach.

- Developed and implemented an SEO strategy to increase web traffic to existing website pages.- Helped develop a content calendar, including graphic needs and deadlines.- Managed primary social media channels, such as Instagram, Facebook, and Twitter, and created engaging content.- Optimized copy and website pages for search engine optimization and implemented content recommendations.- Recommended and strategized the use of social media platforms, focusing on LinkedIn and Pinterest to reflect the brand.- Participated in regular weekly meetings on Zoom and Slack, collaborating with a senior manager to ensure user experience, SEO, and cultural factors were considered in wellness content production.

- Created engaging marketing content, including blogs and promotional materials, to drive brand awareness and increase user engagement on social media platforms.- Conducted in-depth research on the target audience to identify appropriate writing styles and voices for effective communication.- Enhanced user experience and boosted website engagement by sourcing and incorporating relevant videos and online content.- Initiated and managed a successful TikTok campaign to raise brand awareness and promote the new language immersion program.- Collaborated with cross-functional teams to develop and implement innovative marketing strategies for optimal brand positioning and lead generation.The company is now called “Out of Body Audio”

Armani Exchange- Built customer loyalty retention by delivering excellent customer shopping experiences- Engaged with clients to develop long-term relationships and create brand loyalty- Been ranked as the top 6 best client-advisor of the month in Canada - Processed transactions through the POS system

- Conducted demonstrations of CUTCO products at customers' homes or on zoom- Explained products and sales packages