Sriya Vipin Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Developed and executed a visionary strategy, realigning teams for optimal performance.Led cross-functional teams across Strategy, Marketing, Sales, and Engineering to improve in-app merchandising and customer experience.Launched data-driven digital advertising campaigns, optimizing landing pages, and partnering with Product Marketing for successful feature announcements.Leveraged customer insights to identify growth opportunities and lead data-driven marketing initiatives.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Created and led a CRO team overseeing optimization efforts for 14 companies, successfully managing and executing over 120 tests to drive significant performance improvements.Built and led a highly effective and efficient global team across the creative, engineering, and paid ads marketing departments, resulting in seamless alignment and successful implementation of a transformative new business strategy.Utilized data-driven insights to develop and implement a comprehensive Conversion Rate Optimization (CRO) playbook, which served as a roadmap for driving continuous improvement and maximizing conversion rates.

Sydney, New South Wales, Australia

Collaborated with stakeholders to identify key areas for optimization and implement strategic testing plans.Analyzed test results to make data-driven decisions and continuously improve conversion rates.

Sydney, New South Wales, Australia

Provided high-level strategic guidance at DailyKarma, leveraging expertise in program management, Conversion rate Optimization and team leadership.Offered actionable insights on testing methodologies and implementation strategies for scalable growth.Empowered the team to make informed, performance-enhancing decisions with confidence.

Sunnyvale, California, United States

Demonstrated accountability and leadership in managing multiple programs, resolving escalations, and reducing violent facebook groups using machine learning algorithms.Defined key performance indicators for the Trust & Safety ecosystem and continuously optimized functional modules, innovating product models and business solutions to enhance efficiency.Established efficient workflows across global teams, leading cross-functional collaboration with operations, security, and strategy teams to promote product use cases and scale new business modelsSuccessfully scoped and led projects related to ambiguous problems to align with company goals and roadmaps, conducting planning and requirements feasibility sessions with cross-functional partners.Analyzed trends in large data sets to develop strategic goals and projects associated with integrity trends in social media.

San Francisco Bay Area

Implemented roll out of decision trees in the ECC, improved scheduling operations and reduced visit types by 87%.Developed and maintained comprehensive documentation, process maps, and user stories for multiple programs.Migrated an antiquated knowledge system to a self-designed cloud based platform which increased agent satisfaction and led to reduced call handle times (~30 secs) thereby resulting in a 13% increase in revenue.

San Francisco Bay Area

Designed and implemented an automated mailing process in the ECC, saving Stanford Health Care $300k in annual labor and material costs.Developed visualization dashboards using Smartsheets for project decision-making and increased visibility.Led User Acceptance Testing and training sessions for front line staff across multiple projects.

Bengaluru Area, India

Bengaluru Area, India

Bengaluru Area, India

Kolkata

Bachelor Of Science (B.Sc.), Computer Applications

Master Of Computer Applications (Mca), Computer Applications