• Developed strategic vision and expected outcome models for suite of new landing page features and experimentation pilot that introduced new and flexible components to reduce friction, improve step conversion, and drive overall conversion.• Product owner for the Nike App browse development team responsible for parts of 11 different feature areas across the browsing journey. Managed team's backlog through rigorous prioritization process involving numerous product partners, stakeholders, and initiatives.• Ran 9 experiments with a win rate of 66%, and net improvement on incremental demand over $25M (annualized). • Led a third party development agency team through on-boarding, team formation, planning, and delivery for new event discovery platform.

• Delivered technical requirements, design specs, and architectural documentation for Membership pipeline to various engineering teams.• Managed JIRA backlog for team of 3 quality engineers using scrum framework to deliver experiments and integration quality efforts.• Provided engineering teams with onboarding materials, test data and testing/environment resources along with maintaining repository of architecture documents, requirements, test scripts, assets and other resources.• Built enablement and best practice playbooks after each new capability release so that there was a single source of truth for partner teams.• Served as technical subject matter experts during marketing launches that utilized new capabilities offered by the Membership program.

• Captured user feedback, tracked production issues, and delivered requirements with all teams that interact with authoring including App development teams, multiple ops admin and CMS tools, prod. support, digital design, digital production, and Tableau teams.• Built and managed reporting and workflow dashboards for Global and NA authoring teams.• Designed and continuously improved authoring processes and workflows in a rapidly changing apps environment.• Wrote documentation for training and supported peripheral training teams as new authoring and publishing tools or features were added.

• Managed content publishing workflow across three platforms to over 60 countries and in 19 languages for the Nike Training Club (NTC) and Nike Running Club (NRC) mobile apps.• Developed and worked to streamline process for training, content scheduling, and translation review for global content managers.• Employed Agile methodology within cross-category product testing teams to take NTC app through re-launch and ongoing development.• Led content publishing with numerous NTC and NRC campaigns globally.

• Planned, organized, and executed events for the series in both MN and OR. • Liaised with sponsors, vendors, breweries, participants, and volunteers to continue growing the series. • Attended local running and beer events to increase partnerships and participation.• Helped build and manage company website, aiming to optimize mobile and desktop UX to expand participant and sponsor base.

• Designed and restructured Leatherman Tool Group's digital assets for the LTG Marketing team.• Researched and advised on selection of Digital Asset Management (DAM) software products such as Adobe Experience Manager, Widen, and WebDAM.• Wrote best practices guide with regards to DAM on topics of metadata schemas, naming conventions, folder hierarchies, file sharing, and general standards.

• Assisted in design and resource management in the launch of the Bell Institute's global website.• Trained associates in the US, Canada, and UK on content management best practices, primarily working with Sitecore CMS.• Served as interim lead for the "Health & Wellness Toolkit" project, a suite of themed toolkits that Supermarket Dietitians use to hold educational in-store events.• Aided in the design of various digital and print media using Adobe Illustrator, Photoshop, InDesign, and Acrobat Pro.

• Assisted underwriter by investigating potential insureds to determine risk exposure, desirability, and premium options for all lines of property/casualty coverage.• Performed internal process and cost audits for outsourcing compliance poster printing and mailing.• Researched and spoke with potential partners for outsourcing various processes.

Spearheaded nascent projects that develop the YMEF brand in new and relevant areas that include digital media productions, marketing/sales, event organizing, automation, and hiring.

• Tutored high school students in Language Arts, History, Calculus, Algebra, Geometry, Spanish, and Economics.• Mentored students on study habits, college preparedness, home and school life conflict, and pursuit of interests.

• Translated strategic documents to English for greater accessibility to English-speaking organizations. • Helped facilitate the bidding process in response to a request for proposals from a Polish Municipal government, which required translation and explanation of business terminology to enhance the quality of the bid materials.• Provided general business strategy advice.Colloquially referred to a Fundacion Andanatura, the organization provides consulting services to organizations seeking solutions in economic development and environmental sustainability. These solutions are achieved through strategies: Blue Strategy, which consists of advising competitive businesses on implementation of environmentally sustainable practices, and the Green Strategy, which consists of advising environmentally sustainable businesses in improving their market competitiveness.