- Responsible for category development and achieving commercial targets for Al-Futtaim’s ACE Hardware Paints business, in UAE & Qatar- Set assortment guidelines by-country (breadth & depth)- Lead with local teams on SKU Limit and brand Limit by-category – depending on different category roles- Develop reports to assess the performance of the categories by-country – covering low performing items, GMROI, potential categories for assortment increase/decrease, cohorts- Lead with country teams on identifying brands that are available with competition in the market- Lead with country teams on doing Gap Analysis of ACE Hardware Assortment vs. competition- Support on exploring and listing exclusive brands & SKUs and support country teams on tracking newly listed items- Lead with country teams on doing category performance reviews, by doing proper category rationalization exercises to identify items that need to be closed out and categories that require more listings- Lead with country teams on identifying category roles and item roles by-country, taking into consideration different market dynamics and consumer behaviors- Developing tailored projects that help differentiate ACE Hardware stores from competition and provide local teams with the needed support on implementation

- Promoted to wider scope of responsibility: managing Sales and Marketing for the ACE franchisees in ASIA and Middle East regions- Developed and executed comprehensive trade marketing strategies – to drive brand visibility, enhance product positioning, and maximize sales within the home and hardware market.- Identified market trends, consumer insights, and competitor activities for strategic decision-making.- Led the planning, execution, and evaluation of promotional campaigns to support product launches, seasonal promotions, and other key initiatives.- Utilized data analytics tools to assess campaign performance, track key performance indicators (KPIs), and generate actionable insights.- Effectively managed marketing budgets, optimizing resource allocation to achieve maximum ROI.- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts with sales activities.- Prepared regular reports for senior management, providing a transparent view of marketing effectiveness.- Negotiated promotional agreements with key retailers and distributors, and implemented joint marketing programs to enhance product visibility and drive sales.- Collaborated with product development, sales, and marketing teams to ensure alignment and coherence in brand messaging.- Orchestrated trade shows, exhibitions, and industry events to enhance brand visibility and foster business relationships.

- Managing 47% of ACE International’s Franchise Business ($83M) : scope of focus beingSouth-Asia and Middle East (Philippines, Malaysia, Vietnam, UAE, KSA, Kuwait & Maldives).- Successfully managed B2B sales operations, including vendor acquisition, account management, and revenue generation for ACE franchisees across South-East Asia and Middle East- Developed and implemented strategic sales plans to expand the client base and increase market share – resulting in repeat business and referrals.- Managed contract negotiations and pricing discussions, ensuring favorable terms for both, the company and its B2B vendors.- Developed and executed comprehensive trade marketing strategies – to drive brand visibility, enhance product positioning, and maximize sales within the home and hardware market.- Identified market trends, consumer insights, and competitor activities for strategic decision-making.Utilized data analytics tools to assess campaign performance, track key performance indicators (KPIs), and generate actionable insights.- Effectively managed budgets, optimizing resource allocation to achieve maximum ROI.- Collaborated with cross-functional teams to ensure seamless order fulfillment and customer satisfaction.- Cultivated strong relationships with key decision-makers, resulting in increased vendor retention and upselling opportunities.- Negotiated promotional agreements with key vendors; and implemented joint marketing programs to enhance product visibility and drive sales.- Delivered organic growth across MENA and ASIA franchisees worth 9%, in 2021.

- Responsible for strategic consulting, including business plan, sales strategy development and executing in-house marketing plans with U.A.E.'s top retailer - 𝐂𝐚𝐫𝐫𝐞𝐟𝐨𝐮𝐫 .- Tailored sales business plans to customer needs in order to maximize the volume and spotted business building opportunities.- Managing a team of 7 merchandisers – empowering, directing and motivating them to achieve in-store fundamentals.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨:- Lead on 𝐞-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 roll-out: developing efficient processes & educating Carrefour with best practices to steam-line the initial launch phase.- Developed suitable 𝐂𝐀𝐓-𝐌𝐀𝐍 for Hypermarkets, in alignment with local CCSDs for Coffee Category – to accommodate new product launches.- Worked closely with Finance and Sales Support functions – creating a 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐑𝐨𝐮𝐭𝐢𝐧𝐞 (𝐒𝐑) for National Key Accounts Channel for payments & allocation.- Awarded for successfully 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐥𝐨𝐠𝐨 for a Nestlé local HR initiative – iMatter – a platform for giving feedback and recognition, 2015.

- Set strategic directions and agree on business plans with the Key Accounts for 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 (small to mid-sized supermarkets/hypermarkets); while maximizing the visibility of Nestlé products – balancing customer priorities with category objectives.- Maximized short- and long-term sales, profitability potential and build long term relationships with customers to become the preferred supplier.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨:- Selected to champion 𝐒𝐡𝐨𝐩𝐩𝐞𝐫 𝐎𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 objective for the OPC, a key priority for the OMP in 2015.

[Part-time role, during my tenure at AUS for Bachelor's degree program]Responsible for managing the facilities and guiding students at the AUS Sports Complex.

[Part time role during - a summer program from University]• Maintained and updated records of employees and customers.• Dealt with customers over the phone to inform them about new membership offerings.