Shahrukh Khan Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

- Responsible for category development and achieving commercial targets for Al-Futtaim’s ACE Hardware Paints business, in UAE & Qatar- Set assortment guidelines by-country (breadth & depth)- Lead with local teams on SKU Limit and brand Limit by-category – depending on different category roles- Develop reports to assess the performance of the categories by-country – covering low performing items, GMROI, potential categories for assortment increase/decrease, cohorts- Lead with country teams on identifying brands that are available with competition in the market- Lead with country teams on doing Gap Analysis of ACE Hardware Assortment vs. competition- Support on exploring and listing exclusive brands & SKUs and support country teams on tracking newly listed items- Lead with country teams on doing category performance reviews, by doing proper category rationalization exercises to identify items that need to be closed out and categories that require more listings- Lead with country teams on identifying category roles and item roles by-country, taking into consideration different market dynamics and consumer behaviors- Developing tailored projects that help differentiate ACE Hardware stores from competition and provide local teams with the needed support on implementation

Chicago, Illinois, United States

- Promoted to wider scope of responsibility: managing Sales and Marketing for the ACE franchisees in ASIA and Middle East regions- Developed and executed comprehensive trade marketing strategies – to drive brand visibility, enhance product positioning, and maximize sales within the home and hardware market.- Identified market trends, consumer insights, and competitor activities for strategic decision-making.- Led the planning, execution, and evaluation of promotional campaigns to support product launches, seasonal promotions, and other key initiatives.- Utilized data analytics tools to assess campaign performance, track key performance indicators (KPIs), and generate actionable insights.- Effectively managed marketing budgets, optimizing resource allocation to achieve maximum ROI.- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts with sales activities.- Prepared regular reports for senior management, providing a transparent view of marketing effectiveness.- Negotiated promotional agreements with key retailers and distributors, and implemented joint marketing programs to enhance product visibility and drive sales.- Collaborated with product development, sales, and marketing teams to ensure alignment and coherence in brand messaging.- Orchestrated trade shows, exhibitions, and industry events to enhance brand visibility and foster business relationships.

Chicago, Illinois, United States

- Managing 47% of ACE International’s Franchise Business ($83M) : scope of focus beingSouth-Asia and Middle East (Philippines, Malaysia, Vietnam, UAE, KSA, Kuwait & Maldives).- Successfully managed B2B sales operations, including vendor acquisition, account management, and revenue generation for ACE franchisees across South-East Asia and Middle East- Developed and implemented strategic sales plans to expand the client base and increase market share – resulting in repeat business and referrals.- Managed contract negotiations and pricing discussions, ensuring favorable terms for both, the company and its B2B vendors.- Developed and executed comprehensive trade marketing strategies – to drive brand visibility, enhance product positioning, and maximize sales within the home and hardware market.- Identified market trends, consumer insights, and competitor activities for strategic decision-making.Utilized data analytics tools to assess campaign performance, track key performance indicators (KPIs), and generate actionable insights.- Effectively managed budgets, optimizing resource allocation to achieve maximum ROI.- Collaborated with cross-functional teams to ensure seamless order fulfillment and customer satisfaction.- Cultivated strong relationships with key decision-makers, resulting in increased vendor retention and upselling opportunities.- Negotiated promotional agreements with key vendors; and implemented joint marketing programs to enhance product visibility and drive sales.- Delivered organic growth across MENA and ASIA franchisees worth 9%, in 2021.

Dubai, United Arab Emirates

- Responsible for strategic consulting, including business plan, sales strategy development and executing in-house marketing plans with U.A.E.'s top retailer - 𝐂𝐚𝐫𝐫𝐞𝐟𝐨𝐮𝐫 .- Tailored sales business plans to customer needs in order to maximize the volume and spotted business building opportunities.- Managing a team of 7 merchandisers – empowering, directing and motivating them to achieve in-store fundamentals.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨:- Lead on 𝐞-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 roll-out: developing efficient processes & educating Carrefour with best practices to steam-line the initial launch phase.- Developed suitable 𝐂𝐀𝐓-𝐌𝐀𝐍 for Hypermarkets, in alignment with local CCSDs for Coffee Category – to accommodate new product launches.- Worked closely with Finance and Sales Support functions – creating a 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐑𝐨𝐮𝐭𝐢𝐧𝐞 (𝐒𝐑) for National Key Accounts Channel for payments & allocation.- Awarded for successfully 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐥𝐨𝐠𝐨 for a Nestlé local HR initiative – iMatter – a platform for giving feedback and recognition, 2015.

Dubai, U.A.E.

- Set strategic directions and agree on business plans with the Key Accounts for 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 (small to mid-sized supermarkets/hypermarkets); while maximizing the visibility of Nestlé products – balancing customer priorities with category objectives.- Maximized short- and long-term sales, profitability potential and build long term relationships with customers to become the preferred supplier.𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨:- Selected to champion 𝐒𝐡𝐨𝐩𝐩𝐞𝐫 𝐎𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 objective for the OPC, a key priority for the OMP in 2015.

University City, Sharjah, Uae.

[Part-time role, during my tenure at AUS for Bachelor's degree program]Responsible for managing the facilities and guiding students at the AUS Sports Complex.

Sharjah, Uae.

[Part time role during - a summer program from University]• Maintained and updated records of employees and customers.• Dealt with customers over the phone to inform them about new membership offerings.

Master'S Of Business (Mbus), Strategic Marketing

Masters in Business Management, with a concentration in Strategic Marketing.

Bachelor Of Business Administration (B.B.A.), Management.

Activities and Societies: Served as the Captain of the AUS Cricket team and an active member of the Athletic department. Bachelor.

A Level - Gce, Commerce Stream.

O Level - Igcse, Commerce Stream, Distinction.

Activities and Societies: Represented the school Cricket team, consecutively for 3 years.