Sarah Masterson Email & Phone Number

Phoenix, Az, Us

Scottsdale, Arizona, United States

I have consulted on a variety of projects for a wide array of industries. These include(d), but are not limited to: Sales and Content Manager for Newswatch TV NewsWatch TV airs nationwide on the AMC Network and reaches more than 96 million households nationwide. For over 25 years, the series has reached more than 700 million people, making it one of the most successful independently produced news magazines on television.Brand Development for an Aesthetician This client chose to do a full rebrand, including logo creation, content design, writing, and website overhaul. This client also received coaching sessions focusing on reputation management, client acquisition/retention, and social media best practices.Market Research for a Political Organization Gathered, analyzed, and presented forecasting data for a political party’s television, radio, and print media programming during the election cycle.Event Support for Green Sinner Green Sinner is a Floral Event Design Studio in Pittsburgh, PA, focusing on designing memorable event experiences for guests using smart and sustainable practices.

Multi State

In 2007, I was hired as the Event Coordinator for a single concept in Pittsburgh, PA; averaging 18K/week. Through various efforts, I was able to grow that number to 38K/week, which remained consistent through the duration of my employment.I was offered the opportunity to rise into the role of Marketing Manager for 2 concepts in the Pittsburgh area. In 2010, I transferred to Phoenix, AZ, to reverse a distressed operation and grew sales revenues by 100K year over year.In 2011, I took on the role of Regional Marketing Manager for 4 concepts in Dallas, TX, boasting 4 successful venue openings; all of which regained opening costs within the first weekend.In 2020, I returned as Director of Business Development, splitting time between Phoenix, AZ, and Denver, CO, managing a team of 200+, and implementing processes resulting in 65% revenue growth.

Greater Pittsburgh Area

In 2010, I opened a concert and nightlife venue as the Events Manager and VIP Host. This venue ran successfully for 12+ years.In 2017, I returned as the Director of Sales and Marketing, responsible for the overall execution of brand strategy as well as consistency of brand representation for 6 concepts and 12 venues.By restructuring creative workflow processes to improve the efficiency and accuracy of the sales and marketing teams, we were able to launch 3 additional concepts and open 7 additional venues.Consistently exceeded personal quota to achieve 7.5M (30%) of overall company revenue through corporate and social event sales.

The Nodding Donkey Kitchen/State & Allen Kitchen + Bar

After years of sales and marketing roles, I chose to round out my skill set by diving in to operations. I took on the General Manager role at Calabrese & Winkler Holdings. Responsibilities in this role included, but were not limited to:Responsible for entire business performance including all day to day aspects of operations, marketing and advertising for a single venue averaging 2.7 million dollars each year.Managed daily, weekly, monthly and yearly reporting & documentation, consisting of: accounts payable, accounts receivable, and account reconciliations as well as weekly payroll, employee scheduling, and employee training.Assumed 100% of responsibility for quality of customer experience, coaching, hiring, training, mentoring and evaluating of 50+ employees.Maintained profit at an average of 50% after deducting controllable expenses, by developing and implementing strategies to increase profit and manage labor costs.Created sales forecast and budgets utilizing past performance, market conditions and strategic planning to forecast supply & demand while adhering to set budgets.

In this position, I worked as brand support for Sazerac brands: Fireball Whisky, Firefly Sweet Tea Vodka, Firefly Moonshine, & Dr. McGillicuddy, through account management of all high volume establishments in Texas, Louisiana, Oklahoma, Arkansas, and Mississippi. Responsibilities in this role included, but were not limited to: Plan and execute grassroots marketing campaigns to activate new markets.Assist with program development, training, and mentoring.Establish social media presence in markets through key influencers.