As the leader of Electrolux IT Europe's Marketing Technology Solutions team, I bear the overall responsibility for defining and implementing the strategic agenda for marketing technology products across diverse areas, including eCommerce, consumer touchpoints, product information, personalization, digitalization, and analytics.My primary duties encompass serving as a visionary and strategist for digital solutions and technology domains, ensuring their alignment with Electrolux's architecture, and upholding architecture design excellence within the overall Marketing Technology stack. Additionally, I conduct research to identify and recommend new Marketing Technology products that harmonize with the platform ecosystem and business engagement requirements. I govern Marketing Technology principles and guidelines, disseminating them within both the IT and business communities.I guarantee architecture coherence between the Marketing Technology portfolio and the envisioned future state. I conduct technical reviews of owned Marketing Technology products, overseeing their modernization and rationalization. This involves identifying and retiring outdated or unused products, optimizing the utilization of existing assets, and maximizing return on investment by leveraging common solutions and services. Collaborating with internal development teams and third-party service providers, I contribute to solution architecture design, ensure operational excellence of the Marketing Technology stack, and serve as the products administrator.I actively support the IT Purchasing Office in negotiating business terms with vendors, ensuring data privacy and compliance within the Marketing Technology landscape. I conduct security and vulnerability reviews, driving necessary remediation efforts. Lastly, I provide training and support to marketing staff in utilizing Marketing Technology products.

As the leader of Electrolux EMEA and Group Marketing Solutions, I oversee all aspects of architecture and operations, playing a critical role in driving the company's digital transformation strategy.My key responsibilities encompass ensuring operational excellence for Marketing applications that support EMEA and group solutions. I am also tasked with maintaining architecture coherence between the applications portfolio and the envisioned future state. Additionally, I work to optimize the use of existing assets, aiming to maximize return on investment by leveraging common solutions and services.In my role as a visionary and strategist for digital solutions and technology areas, I possess a profound understanding of how these elements integrate into the Electrolux architecture, encompassing reference, target, and transitional state architecture. I actively research and evaluate technologies and technical solutions, making informed decisions about design options and trade-offs. Furthermore, I shape architecture governance processes, taking a lead role in their execution.Close collaboration with internal development teams and third-party service providers is integral to my responsibilities. I actively contribute to solution architecture design and am involved in the development and maintenance of application architecture documents and landscape diagrams. Additionally, I offer guidance to projects and programs throughout the design, build, test, and deploy phases. I recommend new technologies and lead the development of new IT standards and processes, aligning them with industry standards and best practices in collaboration with the architecture community.

As an Enterprise Architect within the global enterprise architecture team reporting to the group CIO at Electrolux, I spearhead architecture governance, standard definition, and design authority for digital sales and marketing domains across the company's sectors.My responsibilities involve supporting the definition of IT strategies by creating and developing a global target IT architecture based on business visions and goals. This includes capturing the current IT state architecture and building roadmaps for transitions. I collaborate closely with the solution architects community to deliver consensus-based enterprise solutions that are scalable, adaptable, and aligned with ever-evolving business needs.To ensure architecture coherence between the applications portfolio and the desired future state, I oversee projects to prevent duplication of functionality or divergence based on business and IT strategies. Additionally, I recommend new technologies and lead the development of new IT standards and processes, adhering to industry standards and best practices.In pursuit of cost reduction and improved information flow, I advocate for shared infrastructures and applications, actively contributing to the global Executive IT Architecture Board. Furthermore, I co-chair and participate in the global Architecture Design Authority Board, providing reusable frameworks for decision-making, establishing repeatable processes, and offering assistance on mission-critical projects. Finally, I co-chair and actively contribute to the Electrolux architecture community.

Leading the solution architecture design for the Electrolux Major Appliances European E-Commerce platform.Guiding the methodology change in the Electrolux E-Commerce Competence Center by adopting the Agile software development approach based on the SCRUM framework.