Rob Hammond Email & Phone Number

Alpharetta, Georgia, United States

Santa Clara, CA, US

• Manage marketing automation campaign management for SVB's segments
• Represent the Marketing Automation team as the Marketo SME for the Startup Banking Pod and assist and manage other segments/channels while tracking project management and tasks in JIRA and Monday.com
• Strategize and implement Marketo web programs to track form fills and send triggered autoresponders with the asset requested in that form fill
• Develop, maintain, and deploy personalized engagement programs tailored to several different business group audiences
• Collect and analyze data pertaining to email sends, web activity, campaign performance, and more, by creating reports, dashboards, and smart list subscriptions
• Shape strategy and make decisions based on data and reports collected

Salt Lake City, Utah, US

• Strategically & operationally drove full funnel accountability across the revenue engine (sales,marketing, and customer success)
• Continually troubleshooted issues with the lead creation system and programs to deliver data-driven guidance to improve all programs
• Collaborated with key stakeholders (all marketing functions and sales) to execute programs,campaigns, and activities
• Determined best practices and trained marketing and sales peers regarding marketingautomation capabilities, testing, privacy compliance, and projected results
• Provided expertise in the areas of implementing account and contact scoring programs acrossprospect to customer lifecycle
• Developed data strategy around quality and enrichment programs utilizing external data sources

Bloomington, MN, US

• Managed the daily operations of Marketo
• Designed, executed and optimized MatrixCare marketing campaigns
• Created and maintained program templates that allowed Marketing team members to quickly create new campaigns that adhered to best practices
• Managed reports and dashboards for the Marketing team in Marketo and Salesforce
• Leveraged data insights to expand segmentation and enable targeted messaging across channels
• Worked with Marketing leadership to develop and manage demand generation campaigns

Milton, GA, US

• Technical resource on assigned projects
• Main campaign builder or system configuration resource
• Proficient with Marketing Automation (Marketo, Pardot) and CRM (Salesforce)
• Listened to and gather customer requirements, worked with teams to determine the best solution, and build that solution in MA systems, in collaboration with teammates and clients
• Collaborated with the EM team to provide project support, including knowledge transfer and documentation from sales, setting up initial documents and the intranet/extranet sites, and ensuring all project steps are.
• Worked on several customer projects at the same time, constantly shift gears, solve problems, synthesize ideas, and listen to changing needs

Peachtree Corners, GA, US

• Created marketing automation strategy & centralized campaign planning, execution & optimization
• Marketo admin & assisted with Salesforce administrator to improve & manage database integrity
• Managed operations of automation to ensuring optimal data integrity, lead routing, tracking/campaign measurement
• Developed lead management processes, lead scoring, lifecycle nurture programs, CRM & third-party integrations
• Managed web content & implemented Uberflip for resource section of website
• Advised on marketing technology best practices & drove cross-team collaboration to develop optimal multi-channel, multi-touch campaigns

Peachtree Corners, GA, US

• Executed marketing automation strategies within Marketo
• Managed lead scoring
• Designed and built emails and landing pages; created templates for channel marketing managers
• Assisted with digital marketing efforts (retargeting, PPC)

Alpharetta, Georgia, US

• Optimized marketing operations processes to increase efficiency and generate quality leads for sales representatives
• Created and managed emails, landing pages, custom forms, analytics and reporting within Marketo, ExactTarget, and Pardot
• Created, customized, and delivered landing pages, including running the technical aspects of webinars, on-demand demos, digital collateral and digital marketing campaigns
• Created, deployed, and managed nurture and lead scoring programs
• Served as the company marketing automation administrator and expert
• Monitored and reported on metrics and marketing effectiveness related to tactics and programs

Fort Atkinson, WI, US

• Managed a team of 6 email deployment specialists that sent email deployments for numerous publications/sites, (avg 500 per month)
• Responsible for all email deployments for company, along with managing email deployment reporting
• Partner with sales, editorial, and digital associates to implement goals and facilitate changes of internal, corporate, and client email deployments
• Develop new systems & policies, procedures and productivity standards while maintaining customer service standards
• Maintain quality service by enforcing customer service standards; analyzed and resolved quality and customer service problems, identified trends, and recommended improvements.
• Manage 100+ webcasts per year for company using TalkPoint and On24 online platforms.

Fort Atkinson, WI, US

• Site Manager for the leading online security industry portal - SecurityInfoWatch.com
• Maintained and optimized web site and developed all HTML 3rd party e-blasts
• Responsible for analyzing web site analytics and eblast deployment reporting
• Designed and produced banners, landing pages and 2 weekly and 4 monthly newsletters delivered to over 30,000 users.
• Managed and coordinated all aspects of SecurityInfoWatch.com Webcast Series

Atlanta, GA, US

• Organized and create client e-mail blasts according to specific e-mail compliancy specs and web standards
• Analyzed success of online ads and e-mail campaigns; implementing new strategies to reach customers more effectively
• Clients included: Cingular™ Wireless, EarthLink™, Black & Decker Home Appliances, Habitat for Humanity, ApartmentGuide.com, Saab, Save the Children®

Advertising / Marketing

Marketing