Rob Hammond Email & Phone Number

Alpharetta, Georgia, United States

Santa Clara, Ca, Us

• Manage marketing automation campaign management for SVB's segments• Represent the Marketing Automation team as the Marketo SME for the Startup Banking Pod and assist and manage other segments/channels while tracking project management and tasks in JIRA and Monday.com• Strategize and implement Marketo web programs to track form fills and send triggered autoresponders with the asset requested in that form fill• Develop, maintain, and deploy personalized engagement programs tailored to several different business group audiences• Collect and analyze data pertaining to email sends, web activity, campaign performance, and more, by creating reports, dashboards, and smart list subscriptions• Shape strategy and make decisions based on data and reports collected• Work alongside data team to QA new trigger campaigns involving promo codes and other tokenized campaign information

Salt Lake City, Utah, Us

• Strategically & operationally drove full funnel accountability across the revenue engine (sales,marketing, and customer success)• Continually troubleshooted issues with the lead creation system and programs to deliver data-driven guidance to improve all programs• Collaborated with key stakeholders (all marketing functions and sales) to execute programs,campaigns, and activities• Determined best practices and trained marketing and sales peers regarding marketingautomation capabilities, testing, privacy compliance, and projected results• Provided expertise in the areas of implementing account and contact scoring programs acrossprospect to customer lifecycle• Developed data strategy around quality and enrichment programs utilizing external data sources• Devised data initiative plans to aid in account-based marketing campaign execution to analyzedata and metrics housed in marketing automation tool (Marketo), CRM (Salesforce), and data warehouse at a campaign, company, and product level to ensure lead generating campaigns show ROIeffectively• Drove implementation and testing of system changes and updates when configuring anddeploying solutions for integration with CRM systems

Bloomington, Mn, Us

• Managed the daily operations of Marketo• Designed , executed and optimized MatrixCare marketing campaigns• Created and maintained program templates that allowed Marketing team members to quickly create new campaigns that adhered to best practices• Managed reports and dashboards for the Marketing team in Marketo and Salesforce• Leveraged data insights to expand segmentation and enable targeted messaging across channels• Worked with Marketing leadership to develop and manage demand generation campaigns• Evaluated new technologies and systems to improve and optimize performance• Assisted with managing localization of email marketing content• Analyzed the effectiveness of marketing campaigns and reported back to stakeholders accordingly• In-house expert for CRM and marketing automation processes, vendors, and compliance

Milton, Ga, Us

• Technical resource on assigned projects• Main campaign builder or system configuration resource• Proficient with Marketing Automation (Marketo, Pardot) and CRM (Salesforce)• Listened to and gather customer requirements, worked with teams to determine the best solution, and build that solution in MA systems, in collaboration with teammates and clients• Collaborated with the EM team to provide project support, including knowledge transfer and documentation from sales, setting up initial documents and the intranet/extranet sites, and ensuring all project steps are completed and documentation is completed and delivered to the client• Worked on several customer projects at the same time, constantly shift gears, solve problems, synthesize ideas, and listen to changing needs

Peachtree Corners, Ga, Us

• Created marketing automation strategy & centralized campaign planning, execution & optimization• Marketo admin & assisted with Salesforce administrator to improve & manage database integrity• Managed operations of automation to ensuring optimal data integrity, lead routing, tracking/campaign measurement• Developed lead management processes, lead scoring, lifecycle nurture programs, CRM & third-party integrations• Managed web content & implemented Uberflip for resource section of website• Advised on marketing technology best practices & drove cross-team collaboration to develop optimal multi-channel, multi-touch campaigns• Designed and built emails, landing pages, forms & reports within Marketo• Created email and LP templates• Executed lead generation programs that drove key pipeline metrics including leads, MQLs, SQLs• A/B tested/experimented with emails, landing pages, calls to action, web personalization, and content in order to increase leads & optimize conversion rates• Managed the contact and targeting strategy for campaigns through behavioral and demographic data, implemented lead scoring• Developed testing strategies for multi-step nurture programs in Marketo across multiple segments• Created & maintained metrics reports and analyzed data to develop insights, measure ROI and make recommendations on areas for optimization• Owned & managed digital, & SEO strategy, to drive optimization & conversion• Implemented effective quality assurance processes for email marketing• Created deliverability assurance systems (bounces, subscription centers)• Documented marketing automation processes/programs• Collaborated with content/event managers to create campaigns for trade shows & events that drive engagement/leads• Identified new markets & advertising tactics to encourage business growth• Trained sales team on how to use Marketo Sales Insight• Established installation of new project management software (Workfront)• Managed PPC/retargeting campaigns

Peachtree Corners, Ga, Us

• Executed marketing automation strategies within Marketo• Managed lead scoring• Designed and built emails and landing pages; created templates for channel marketing managers• Assisted with digital marketing efforts (retargeting, PPC)

Alpharetta, Georgia, Us

• Optimized marketing operations processes to increase efficiency and generate quality leads for sales representatives• Created and managed emails, landing pages, custom forms, analytics and reporting within Marketo, ExactTarget, and Pardot• Created, customized, and delivered landing pages, including running the technical aspects of webinars, on-demand demos, digital collateral and digital marketing campaigns• Created, deployed, and managed nurture and lead scoring programs• Served as the company marketing automation administrator and expert• Monitored and reported on metrics and marketing effectiveness related to tactics and programs• Leveraged marketing automation tools to track interactions with emails, landing pages, online resources to measuresuccess and identify opportunities for improvement• Supported sales operation efforts by ensuring proper integration between marketing automation platforms and CRM (SFDC)

Fort Atkinson, Wi, Us

• Managed a team of 6 email deployment specialists that sent email deployments for numerous publications/sites, (avg 500 per month)• Responsible for all email deployments for company, along with managing email deployment reporting• Partner with sales, editorial, and digital associates to implement goals and facilitate changes of internal, corporate, and client email deployments• Develop new systems & policies, procedures and productivity standards while maintaining customer service standards• Maintain quality service by enforcing customer service standards; analyzed and resolved quality and customer service problems, identified trends, and recommended improvements.• Manage 100+ webcasts per year for company using TalkPoint and On24 online platforms.• Produce strategic planning documents, and competitive analyses as well as internal and client presentations• Monitor and evaluate the latest trends within inbound marketing & search engine landscape

Fort Atkinson, Wi, Us

• Site Manager for the leading online security industry portal - SecurityInfoWatch.com• Maintained and optimized web site and developed all HTML 3rd party e-blasts• Responsible for analyzing web site analytics and eblast deployment reporting• Designed and produced banners, landing pages and 2 weekly and 4 monthly newsletters delivered to over 30,000 users.• Managed and coordinated all aspects of SecurityInfoWatch.com Webcast Series

Atlanta, Ga, Us

• Organized and create client e-mail blasts according to specific e-mail compliancy specs and web standards• Analyzed success of online ads and e-mail campaigns; implementing new strategies to reach customers more effectively• Clients included: Cingular™ Wireless, EarthLink™, Black & Decker Home Appliances, Habitat for Humanity, ApartmentGuide.com, Saab, Save the Children®

Advertising / Marketing

Marketing