Stefanie (Rathjen) Roig Email & Phone Number

In grade-school art class I was not creative. I was more of a LEGO kid. So, when someone asked how I wound up in marketing with this “lack of creativity,” it left me stumped. How have I been successful in marketing without being creative? Have I been fooling everyone? Have I been fooling myself?It all became clear when I saw this quote from Steve Jobs, “Creativity is Just Connecting Things.”I am a connector.Much like connecting LEGO bricks to create something of greater value than the sum of its parts, I now connect digital and content marketing building blocks to form strategies that…… connect CUSTOMERS with information, products, services, and brands to make their lives better(with Marketing Automation, Content Marketing, Social Media, Inbound Marketing, PPC Advertising, and SEO)… connect SALES to the right people at the right time(with Marketing Technology like CRM Systems and Marketing Automation)… connect PROSPECTS and CLIENTS to a feeling of confidence when working with a brand(with Persona Development and Content Marketing including thought leadership ebooks, blogs, infographics, videos, presentations and content curation)… connect INDUSTRY INFLUENCERS with brands(with educational information derived from surveying target audiences and turning the results into engaging Content Marketing)… connect PROSPECTS, BUYERS, CLIENTS and INFLUENCERS to each other(by creating niche communities on Social Media to encourage discussions about trends, hot topics, pain points and the latest news).I also love connecting to learn new things. Feel free to connect with me here on LinkedIn.Specialties: Customer Engagement, Marketing Automation, CRM Marketing, Email Marketing, Customer Experience (CX), User Experience (UX), Mobile App Marketing, Social Media Strategy, Digital Marketing Strategy, Content Marketing Strategy, Lead Generation, Lead Nurturing, Presentations, Webinars, Blogging, Website Optimization, Wordpress, Google Analytics, HubSpot, Pardot, and Salesforce Marketing Cloud