Sergio Romero Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

CEO and Co-Founder of Mangia, an italian (dark) kitchen delivery oriented brand. • Brand Manager in charge of developing concept from scratch, packaging design, growth strategies and execution. • In charge of go-to-market strategies and commercial alliances negotiations.• Responsible of Brand communication, creating digital content, managing social networks and budget execution.

• Led growth and development strategies for On Premise with Aperol Spritz, Campari, Bulldog, Skyy Vodka, Appleton Estate, Riccadonna and K62.• Built a customer success team in a high-growth environment in order to reach new customers acquisition goals nationwide.• Developed the Channel Segmentation Strategy and POS coverage alongside C&CM team and distributors (key customer engagement).• Generated a Sell Out increase (volume) of 74% in HORECA (2018 vs 2019).• Led to a Sell Out increase (value) of Aperol by 184% in On Premise (2018 vs 2019).• Performed +150 client negotiations leading a team of three people complying with respective brand objectives and KPIs.

• Headed multifunctional teams for development and launch of new projects with integrated Brand Plans (PR, Activations, Digital Platforms).• Oversaw brand P&L, pricing strategy and profitability.• Increased Net Sales in 148% (€440K) during 2016 and 2017.• Launched and executed six new beers and seven promotional packs (net sales increase of €180K in 2017 and €140K in June 2018).

• Led cross-functional teams for development of new projects: modifications, extensions and development of new brands (Budget 2015: €1.1M).• Redefined category long term strategy and priorities for 2015-2017 (media planning & scorecards).• Supervised brand P&L execution and monitored category profitability by defining pricing strategies, financial statements, optimizing investment and developing savings projects.

• Facilitated support management for Supermercados Peruanos key account (€821K annual revenue 2017) and direct management of Home Centers key account.• Gained award for best Sales Headquarters at National and Regional Level 2014. Historical annual sales growth of 31% (2013 vs 2014).• Produced 7% increase in the Fill Rate (2013 vs 2014) and OSA (On Shelf Availability) of 92% December 2014.

• Led marketing campaigns for regional beers and monitored sales reports and ROI.• Developed market research with multiple agencies for creation of new brands.• Controlled P&L and budget for Category Segmentation.

• Performed Picture of Success Project by supervising the execution of +3000 traditional stores for local brands.• Supervised brand activations, negotiated and executed premium brands implementations in HORECA.

Executive Masters, Marketing & Sales

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Business/Managerial Economics