- Strategic Market Expansion: Develop integrated marketing strategies with Sales, increasing brand awareness and supporting customer acquisition.- Hotels Account Management: ensuring hotels adoption of marketing & sales solutions driving their satisfaction. - Content Optimization: Created multimedia content across channels, boosting social media engagement and driving sales interest.- E-Commerce Enhancement: Optimize e-commerce, increasing direct bookings and reducing bounce rate converting traffic into sales.- PR and Media Relations: Manage PR, securing top-tier coverage and increasing PR-driven traffic aiding lead generation.- Social Media Campaigns: Leading social media strategy and ad- Display Advertising: Direct display ads, improving CTR by 10%, focusing on ROI and driving sales.- Brand and Event Management: Oversee brand strategy and events, aligning with sales goals.- Strategic Partnerships: Build global and local brand partnerships, enhancing market reach.- B2B actions: Develope targeted B2B marketing strategies with Sales, strengthening the sales funnel.

- Market Leadership: Led marketing strategies across Southern Europe, driving market penetration based on consumer insights.- Account Management: Supported and managed hotel accounts, ensuring brand alignment and achieving sales targets.- Budget and Campaigns: Managed €1M+ budget, executing multi-channel campaigns to boost brand visibility and sales.- Content and PR: Directed content marketing and PR, enhancing brand narrative and driving customer acquisition.- Strategic Partnerships: Managed partnerships, co-marketing, and barter agreements, boosting brand presence and revenue- Brand Identity & Events: Implemented F&B concepts, developed brand identities, and led events to support sales goals.

- Development and management of marketing and communication strategy in the Generali Assicurazioni Business Units (22+ countries) - Responsible for content creation worldwide (editorial content, video & photo, digital/social and adv assets) - Data and research analysis to gather insights and optimize content production and campaigns - Global Advertising & Media projects development - Digital Marketing campaigns implementation (social, mobile, display, SEM, email) - Data and research analysis to gather insights and optimize content production and campaigns - branding materials, guidelines and trainings production

- Project management of communication projects - Strategy definition - Branded content development - Photo and video production & on field events - Talent & budget management

- Responsible for Digital and Social Media activities projects - Create and execute brand strategies at an international and national level for existing clients and new business projects - Coordinate digital and social, digital pr, media and creative teams - Organize photo and video productions employing internal resources and external suppliers - Web monitoring, sentiment and performance reporting, digital and social reputation and assets analysis to obtain insights to optimize online and offline activities - Integrate projects with digital advertising and Digital PR activities - Analyze worldwide digital trends in order to predict future scenarios in the sector - Project and budget management.Main clients: Fendi, Prada, Disney, Miu Miu, Amazon, Valtur, Chiquita, La Perla, Puig.

- Create and execute digital and social media strategies for existing clients and new business projects at both a national and international level- Centrally lead, coordinate and adapt communications activities across more than 15 countries (including USA, South America, UK, France, Germany, Spain and Eastern Europe)- Develop client relationships while leading Creative, Community Management, and Tech teams.- Project management of technical builds- Create optimized editorial content and implement customer care support- Integrate campaigns with digital advertising to ensure projects run efficiently- Implement digital reputation analysis and monitoring in order to obtain useful insights, conversation audits, competitors benchmarks and proactively develop crisis management actions - Develop digital PR activities to enhance Brand awareness and campaigns effectiveness - Analyze worldwide digital trends in order to predict future scenarios in social media, mobile sector and web environmentsClients: L'Oréal, Barilla, Sony, Beck's, Coca-cola HBC, Pirelli, Swatch Group, RCS, Ikea, Costa Crociere, P&G, Club Med, Intesa Sanpaolo, Conad, Amaro Montenegro, Fastweb, Direct Line, Collistar, Sky, SDA Bocconi, Welcome Travel, Tourism Victoria

- Social Media management - Editing/creating web content - Development of digital and social media strategies - Digital reputation analysis and monitoring - Creating periodical reports - Content management for press releases - Profiling influencers - Database optimizationMain clients: Yahoo!, Phone&Go, Millionaire