• Oversee the agency’s day-to-day operating activities and divisions, including client services, sales, creative operations, finance, human resources, office services, marketing, and business development.• Collaborate with senior leaders to develop a long-term vision for Mad, ensuring all current and future operational needs are met• Be a thought partner to other executive team members, providing a strategic perspective on operational issues related to their KPIs and initiatives• Manage the agency's day-to-day operations, understanding every organizational function• Oversee company operations and employee productivity, building a highly inclusive culture, ensuring team members thrive, and meeting organization outcomes• Engage the organization in managing client relationships, revenue, and profit • Focus on revenue and sales growth, cost and margin control, and monthly, quarterly, and annual goal management• Pre-qualify incoming leads by analyzing market strategies, competition, business challenges, and geographical needs• Drive each department to work together for optimum client experience• Partner with Managing Directors to develop compelling case studies of our work that showcase our capabilities and results driven by Mad• Support leaders in their role at the agency; become the daily point of contact for division leads• Act as an agent of change, helping to translate strategy into actionable goals for organizational performance and growth• Propose the best path forward to promote growth and profitability

Create and manage creative strategies to help improve and maintain the company's image. Work closely with clients to create an original idea or strategy. Once the strategy is in place, work closely with creative directors towards the development of the idea. Lead Design Thinking and empathy workshops to deliver creative problem-solving solutions. Lead UX projects to help define, ideate, prototype, and test mobile-first apps, native apps, and web designs.• Responsible for creative philosophy and standard of output across the agency• Lead empathy workshops with clients and teams• Develop ideas for digital, advertising, or promotional campaigns• Pitch concepts to prospects, clients, or stakeholders• Oversee project management and creative team processes and systems• Liaising with clients to keep them informed and to highlight any issues• Understand the commercial aspects of the agency• Hiring and managing the creative team• Develop strategies to enhance the brand’s image for an entire creative team• Manage the creative department's overall budget for various projects• Monitor progress on each project’s stage and performance

Led creative teams through full project lifecycles for a mobile-first apps and games development company. Develop comprehensive UX concepts, including defining customer needs, task analysis, and creating personas, storyboards, scenarios, user flows, and use cases. Define the user experience through user journeys, information architecture, and wireframes and validate through usability testing. • Defined processes and tools best suited to each project and created detailed project road maps, plans, schedules, and work breakdown structure• Excelled at gathering feedback and requirements, communicating needed changes to the development team, and overseeing seamless, high-quality rollouts to on-time and on-budget conclusions• Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach

Provided hands-on, creative direction and execution of a high volume of UX design projects and four Account Managers with over 500 B2B clients daily. Led design teams and oversaw project timelines and deliverables. Liaised between creative teams regarding design approvals and final files. • Collaborated with cross-functional teams to translate business objectives and customer needs into comprehensive UX and UI design strategies• Designed a digital catalog system used by over 500 B2B clients, ensuring message consistency across all communication assets and branding opportunities

Managed and executed daily activities related to the creation and execution of creative content molding the customer experience cross functionally. Directed interface designs and visual hierarchy, design language, visual assets, and presentation materials. • Drove creative teams through delivery of on-brand and best in class creative concepts; played a key role in company success that led to numerous industry awards and recognition as the leader in golf technology• Conceived designs and marketing concepts used in sales support, advertising, and POP displays• Designed high-impact product packaging and marketing collateral that enhanced company’s presence and cemented powerful brand identity• Collaborated with various producers on the execution of vision ensuring brand continuity for motion graphics

Retained by a software startup company to provide creative guidance and design strategy for developing and launching digital products. Promoted user experience to interact with products across digital, web, and mobile platforms. • Played a key role in the UI design and successful launch of Boingo Wireless as well as I Hate Spam (now Vipre AntiVirus)• Art-directed multimedia marketing collateral and played a key role in the success of offline and web-based promotional campaigns