Scotty Smith
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Scotty Smith Email & Phone Number

COO & Executive Creative Director @ Mad | Interactive Media, Creative Strategy at MAD
Location: Miami-Fort Lauderdale Area, United States 6 work roles 2 schools
1 work email found @fortissoftware.com 5 phones found area 727, 601, and 216 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email s****@fortissoftware.com
Direct phone (727) ***-****
LinkedIn Profile matched
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Current company
MAD
Role
COO & Executive Creative Director @ Mad | Interactive Media, Creative Strategy
Location
Miami-Fort Lauderdale Area, United States

Who is Scotty Smith? Overview

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Quick answer

Scotty Smith is listed as COO & Executive Creative Director @ Mad | Interactive Media, Creative Strategy at MAD, based in Miami-Fort Lauderdale Area, United States. AeroLeads shows a work email signal at fortissoftware.com, phone signal with area code 727, 601, 216, and a matched LinkedIn profile for Scotty Smith.

Scotty Smith previously worked as Chief Operations Officer at Mad and Executive Creative Director at Mad. Scotty Smith holds Bachelor Of Arts (Ba), Interactive Media from International Academy Of Design.

Company email context

Email format at MAD

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{first_initial}{last}@fortissoftware.com
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AeroLeads found 1 current-domain work email signal for Scotty Smith. Compare company email patterns before reaching out.

Profile bio

About Scotty Smith

As the Chief Operations Officer and Executive Creative Director at Mad, I oversee the agency's day-to-day creative operations, ensuring all current and future operational needs are met. I collaborate with senior leaders to develop a long-term vision for Mad, providing a strategic perspective on operational issues related to their KPIs and initiatives. I also help lead the creative philosophy and standard of output across the agency, developing and pitching innovative ideas for digital, advertising, or promotional campaigns.With over 20 years of experience in interactive media, user experience, and customer experience design, I have the proven know-how to combine creative and usability viewpoints, resulting in world-class web, mobile, and software applications. I excel at researching, forecasting, identifying, and incorporating consumer needs into user-centered designs, providing a compelling user experience to improve brand loyalty, customer retention, and conversion rates. I have led design thinking and empathy workshops, UX projects, and video production and animation for clients across various industries and sectors. I am passionate about creating and reinventing brands, delivering creative problem-solving solutions, and empowering my team to thrive.

Listed skills include Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Flash, and 46 others.

Current workplace

Scotty Smith's current company

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MAD
Mad
COO & Executive Creative Director @ Mad | Interactive Media, Creative Strategy
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6 roles

Scotty Smith work experience

A career timeline built from the work history available for this profile.

Chief Operations Officer

Current
Mad

Dania, Florida, Us

• Oversee the agency’s day-to-day operating activities and divisions, including client services, sales, creative operations, finance, human resources, office services, marketing, and business development.• Collaborate with senior leaders to develop a long-term vision for Mad, ensuring all current and future operational needs are met• Be a thought partner to other executive team members, providing a strategic perspective on operational issues related to their KPIs and initiatives• Manage the agency's day-to-day operations, understanding every organizational function• Oversee company operations and employee productivity, building a highly inclusive culture, ensuring team members thrive, and meeting organization outcomes• Engage the organization in managing client relationships, revenue, and profit • Focus on revenue and sales growth, cost and margin control, and monthly, quarterly, and annual goal management• Pre-qualify incoming leads by analyzing market strategies, competition, business challenges, and geographical needs• Drive each department to work together for optimum client experience• Partner with Managing Directors to develop compelling case studies of our work that showcase our capabilities and results driven by Mad• Support leaders in their role at the agency; become the daily point of contact for division leads• Act as an agent of change, helping to translate strategy into actionable goals for organizational performance and growth• Propose the best path forward to promote growth and profitability

Oct 2021 - Present

Executive Creative Director

Mad

Dania, Florida, Us

Create and manage creative strategies to help improve and maintain the company's image. Work closely with clients to create an original idea or strategy. Once the strategy is in place, work closely with creative directors towards the development of the idea. Lead Design Thinking and empathy workshops to deliver creative problem-solving solutions. Lead UX projects to help define, ideate, prototype, and test mobile-first apps, native apps, and web designs.• Responsible for creative philosophy and standard of output across the agency• Lead empathy workshops with clients and teams• Develop ideas for digital, advertising, or promotional campaigns• Pitch concepts to prospects, clients, or stakeholders• Oversee project management and creative team processes and systems• Liaising with clients to keep them informed and to highlight any issues• Understand the commercial aspects of the agency• Hiring and managing the creative team• Develop strategies to enhance the brand’s image for an entire creative team• Manage the creative department's overall budget for various projects• Monitor progress on each project’s stage and performance

Sep 2019 - Oct 2021

Lead Designer Ux & Ui

Led creative teams through full project lifecycles for a mobile-first apps and games development company. Develop comprehensive UX concepts, including defining customer needs, task analysis, and creating personas, storyboards, scenarios, user flows, and use cases. Define the user experience through user journeys, information architecture, and wireframes and validate through usability testing. • Defined processes and tools best suited to each project and created detailed project road maps, plans, schedules, and work breakdown structure• Excelled at gathering feedback and requirements, communicating needed changes to the development team, and overseeing seamless, high-quality rollouts to on-time and on-budget conclusions• Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach

Jul 2017 - Jun 2019

Executive Creative Director

Tampa, Fl, Us

Provided hands-on, creative direction and execution of a high volume of UX design projects and four Account Managers with over 500 B2B clients daily. Led design teams and oversaw project timelines and deliverables. Liaised between creative teams regarding design approvals and final files. • Collaborated with cross-functional teams to translate business objectives and customer needs into comprehensive UX and UI design strategies• Designed a digital catalog system used by over 500 B2B clients, ensuring message consistency across all communication assets and branding opportunities

Jun 2013 - Jul 2017

Senior Creative Director

Ridgeland, Us

Managed and executed daily activities related to the creation and execution of creative content molding the customer experience cross functionally. Directed interface designs and visual hierarchy, design language, visual assets, and presentation materials. • Drove creative teams through delivery of on-brand and best in class creative concepts; played a key role in company success that led to numerous industry awards and recognition as the leader in golf technology• Conceived designs and marketing concepts used in sales support, advertising, and POP displays• Designed high-impact product packaging and marketing collateral that enhanced company’s presence and cemented powerful brand identity• Collaborated with various producers on the execution of vision ensuring brand continuity for motion graphics

Jul 2007 - Jun 2013

Creative Director

Fortis Software

Retained by a software startup company to provide creative guidance and design strategy for developing and launching digital products. Promoted user experience to interact with products across digital, web, and mobile platforms. • Played a key role in the UI design and successful launch of Boingo Wireless as well as I Hate Spam (now Vipre AntiVirus)• Art-directed multimedia marketing collateral and played a key role in the success of offline and web-based promotional campaigns

Jan 2002 - Jan 2007
2 education records

Scotty Smith education

Bachelor Of Arts (Ba), Interactive Media

International Academy Of Design

Associate Of Science, Commercial Art

Tampa Technical Institute
FAQ

Frequently asked questions about Scotty Smith

Quick answers generated from the profile data available on this page.

What company does Scotty Smith work for?

Scotty Smith works for MAD.

What is Scotty Smith's role at MAD?

Scotty Smith is listed as COO & Executive Creative Director @ Mad | Interactive Media, Creative Strategy at MAD.

What is Scotty Smith's email address?

AeroLeads has found 1 work email signal at @fortissoftware.com for Scotty Smith at MAD.

What is Scotty Smith's phone number?

AeroLeads has found 5 phone signal(s) with area code 727, 601, 216 for Scotty Smith at MAD.

Where is Scotty Smith based?

Scotty Smith is based in Miami-Fort Lauderdale Area, United States while working with MAD.

What companies has Scotty Smith worked for?

Scotty Smith has worked for Mad, Mantech Apps, Steelyard, Skygolf, and Fortis Software.

How can I contact Scotty Smith?

You can use AeroLeads to view verified contact signals for Scotty Smith at MAD, including work email, phone, and LinkedIn data when available.

What schools did Scotty Smith attend?

Scotty Smith holds Bachelor Of Arts (Ba), Interactive Media from International Academy Of Design.

What skills is Scotty Smith known for?

Scotty Smith is listed with skills including Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Flash, Adobe Dreamweaver, Sitecore Cms, Adobe Contribute, and Adobe Onlocation.

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