Scotty Smith Email & Phone Number

Dania, Florida, US

• Oversee the agency’s day-to-day operating activities and divisions, including client services, sales, creative operations, finance, human resources, office services, marketing, and business development.
• Collaborate with senior leaders to develop a long-term vision for Mad, ensuring all current and future operational needs are met
• Be a thought partner to other executive team members, providing a strategic perspective on operational issues related to their KPIs and initiatives
• Manage the agency's day-to-day operations, understanding every organizational function
• Oversee company operations and employee productivity, building a highly inclusive culture, ensuring team members thrive, and meeting organization outcomes
• Engage the organization in managing client relationships, revenue, and profit

Dania, Florida, US

• Create and manage creative strategies to help improve and maintain the company's image. Work closely with clients to create an original idea or strategy. Once the strategy is in place, work closely with creative.
• Responsible for creative philosophy and standard of output across the agency
• Lead empathy workshops with clients and teams
• Develop ideas for digital, advertising, or promotional campaigns
• Pitch concepts to prospects, clients, or stakeholders
• Oversee project management and creative team processes and systems

• Led creative teams through full project lifecycles for a mobile-first apps and games development company. Develop comprehensive UX concepts, including defining customer needs, task analysis, and creating personas.
• Defined processes and tools best suited to each project and created detailed project road maps, plans, schedules, and work breakdown structure
• Excelled at gathering feedback and requirements, communicating needed changes to the development team, and overseeing seamless, high-quality rollouts to on-time and on-budget conclusions
• Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach

Tampa, FL, US

• Provided hands-on, creative direction and execution of a high volume of UX design projects and four Account Managers with over 500 B2B clients daily. Led design teams and oversaw project timelines and deliverables..
• Collaborated with cross-functional teams to translate business objectives and customer needs into comprehensive UX and UI design strategies
• Designed a digital catalog system used by over 500 B2B clients, ensuring message consistency across all communication assets and branding opportunities

Ridgeland, US

• Managed and executed daily activities related to the creation and execution of creative content molding the customer experience cross functionally. Directed interface designs and visual hierarchy, design language.
• Drove creative teams through delivery of on-brand and best in class creative concepts; played a key role in company success that led to numerous industry awards and recognition as the leader in golf technology
• Conceived designs and marketing concepts used in sales support, advertising, and POP displays
• Designed high-impact product packaging and marketing collateral that enhanced company’s presence and cemented powerful brand identity
• Collaborated with various producers on the execution of vision ensuring brand continuity for motion graphics

• Retained by a software startup company to provide creative guidance and design strategy for developing and launching digital products. Promoted user experience to interact with products across digital, web, and mobile.
• Played a key role in the UI design and successful launch of Boingo Wireless as well as I Hate Spam (now Vipre AntiVirus)
• Art-directed multimedia marketing collateral and played a key role in the success of offline and web-based promotional campaigns

Bachelor Of Arts (Ba), Interactive Media

Associate Of Science, Commercial Art