Architected, lead and implemented a global sales strategy for the world’s largest direct seller of over $300 million in revenue for curated custom group packages and online FIT business for a closed membership-based travel company. Developed a high performing America’s team of 32 travel professionals in business development and supplier management, contract management, trip flow operations and OTA sales. Team procured over $37 million in DreamTrips packages, over $150 million in global online revenue, and executed over 2,000 travel packages a year.

Led a cross regional team of 11 sales and account management professionals responsible for a portfolio of over $5.5 million in annual revenue for the development of SaaS and enterprise products that leveraged the strength and breadth of Sabre's technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution which includes Synxis CRS, Property Management Services, Sabre Media, Sabre RFP, and Digital Marketing Services.

Accountable for all aspects of sales, business development, and client management. Effectively prospected clients and pursued leads to generate new revenue growth while continuing to foster strong client relationships. • Generated $3.2 million in annual revenues through sales and account management of 40 Travel Management Companies that sold GetThere as a corporate online booking tool to mid-size corporate accounts.• Negotiated 10 New Sales Contracts or $525,000 in additional revenue - the most sales generated by any Account Director for a calendar year; grew volume by 45% over budget and 32% over prior year.

Created and led a sales division of 11 travel professionals responsible for $2.5 million in annual revenues and partnership development for online technology solutions that service the TMC/Corporate and online travel booking space. Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volumes and profit for existing and new sales.

Executed regional sales and marketing plans to drive $2.3 million of annual group business working with targeted Wholesale and Tour Operators. Developed and cultivated relationships associated with the management and growth of two key segments: Four Season’s Preferred Partner network and Virtuoso Luxury network in addition to assigned territory accounts.• Implemented and marketed two successful packages with the Dallas CVB and local merchants to attract international travelers and the drive market segment, generating additional revenues of $475K.• Ensured that budgeted financial results, room nights, ADR and revenue goals were achieved or exceeded by implementing aggressive sales and marketing strategies that included business development plans, FAM trips, site visits, online presentations, cross selling between other properties, trade shows and sales blitzes.

Hired to implement Latin America’s first corporate business travel department for Latin America representing 14 hotel brands and over 7,000 properties as the largest hotel company to corporate business travel companies. Created a go-to-market strategy that generated $13.2 million in annual gross revenues. Directed the activities of a regional sales team of 5 providing leadership and motivation necessary to implement effective sales, account management and marketing strategies to maximize hotel sales/revenues and grow market share into WHG properties around the world. • Achieved financial growth by understanding the customer’s business, value drivers, competition, economic trends and ability to use creative selling techniques to close business and negotiate contracts.• Oversaw the sales pipeline of prospective clients and closed revenue opportunities, created and presented proposals that solicited new business, managed salesforce.com performance dashboards and provided management reporting on strategic KPIs and trends that drove company and customer growth.• Enabled future bookings by partnering with franchisees on sales calls, FAM trips, tradeshow participation, RFPs, and providing customer experience that exceeded the customer’s expectations.

Managed cross functional team of 5 Travel Retail Directors in Brazil, Argentina and Germany responsible for delivering hotel merchandising and marketing programs. Collaborated across Sabre and Travelocity business units and identified key differentiating appeals, and core competencies required to enable development, successful launch, and rollout of unique merchandising concepts.

Oversaw operations and led geographically diverse team of 68 employees in 11 countries in Central America and Andean Region (Ecuador, Bolivia, and Peru). Broad scope of responsibilities included sales, installations, training, customer service, contracts, billing and customer strategy for travel agency customers. • Responsible for Profit and Loss statements of $30.5 million in sales, direct expenses of $21.5 million and operating margin of 31.5%. • Managed relationships and negotiated contracts with Travel Management Companies, Tour and Wholesale Operators, Air Consolidators, Travel Insurance Providers and Technology Partners which grew market share by two points to 45.9%.

Developed and empowered team of 15 geographically dispersed Marketing Directors in Argentina, Brazil, Mexico, Puerto Rico, and United States. Marketing activities included agent loyalty promotions, marketing planning, media placement, brand management, revenue management, database marketing, and customer segmentation analysis. Managed relationships and contracts with airlines, hotels, cruise lines, tour operators, travel trade publications, graphic design firms, consumer database firms, print and mail houses.

Mentored team of 15 Marketing Managers and 8 Sales Managers geographically dispersed throughout Mexico. Responsible for the product management of air, car, hotel, insurance, and leisure products customized for the local market. Managed relationships and contract negotiations with tour operators, air consolidators, travel insurance providers and technology partners for the delivery of local language products. Acted as external spokesperson for industry and media inquiries.• Contributed to growth in market share to 46% or 7.8 points over three-year period. • Received company’s highest Circle of Distinction award two years in a row, for exceeding performance and customer satisfaction goals.

Selected by Senior Management to implement start-up operation of Sabre de Mexico, Joint Venture Alliance between Sabre, AeroMexico, and Mexicana. Developed and expanded Customer Service and Training Department. Hired, coached and mentored 55 key personnel including Account Executives, Trainers, and Customer Service Representatives. Participated in all aspects of forming a new company: hiring personnel, creating company policies, developing and coaching employees, creating business processes, and defining goals and objectives for growth and profitability.

Director, Product MarketingSr. Manager, AAdvantage ProgramSr. Analyst, Finance