Steering nxtConcepts, our team channels two decades of marketing and technology prowess into pioneering interactive campaigns across SEO, SEM, and social media landscapes. We empower clients with strategies that marry traditional marketing with cutting-edge digital trends, ensuring a seamless integration for maximum engagement and profitability.My leadership has cultivated a nurturing ground for innovation, where we've successfully enhanced the online presence for over a hundred clients. With published works and speaking engagements, I contribute thought leadership on transformative marketing technologies, from CMS platforms to artificial intelligence, driving the conversation forward in this dynamic field.Rufo’s career and consulting experience includes travel and leisure companies, restaurant, alcohol industry, technology, retail, seasonal organizations, small and emerging businesses, associations, & non-profits,Published author and speaker on subjects such as ECommerce, Public Relations, Social Media, Digital Marketing, Resort Marketing, Website Design and Development and emerging technology. She's spoken at over 80 events/Trade Show's, participating as a keynote speaker, solo presenter, panelist and moderator.