Stephanie Rullo Email & Phone Number

Sunnyvale, Ca, Us

Cincinnati, Ohio, Us

Drove and developed go-to-market strategy across feature releases which included market validation, industry and competitive research, positioning, messaging, and launch planning and execution. Collaborated with cross-functional teams from Product Development, Product Management, Customer Success, Design, UX Research, Support, and Sales to produce clear and concise release materials for both customers and prospects including sales decks, release notes, knowledge base articles, user guides, sales one-sheets, webinars, videos, drip campaigns, and more.• Conducted industry research across releases that delved into new verticals to our clients and prospects to provide context and showed the possible revenue benefits for the feature.• Produced webinars which included creating all content materials including: presentation, script, invitations, seed questions, and follow-up emails. Ensured a quality presentation was delivered to the audience each time, providing a platform for customers, prospects, and business partners to ask questions, as well as supervised the timing, flow, and follow-up of the event.• Composed and designed direct communications activities for key customers, prospects, and strategic partners, including newsletters and customer-facing product updates. Each activity included researching, conceptualizing, designing, writing, editing final copy, and executing campaigns via email using marketing automation technology.• Developed all how-to and technical writing for feature releases and improvements for customers including release notes and knowledge base articles designed to serve as self-help tools for customers to answer basic questions about feature functionality.• Created and edited all in-house client and prospect-related videos, including webinars and product demos.• Served as product expert on the marketing and sales teams, answering questions about functionality and feature availability.

San Jose, Ca, Us

Produced and delivered customer and demand generation webinar programs covering a variety of finance and technology related topics for software, nonprofit, professional services, and general business vertical audiences. These webinars strategically align with corporate goals and require management of cross-functional teams including Product Marketing, Marketing Operations, Product Management, Channel, Sales, Support, and Education. • Developed and implemented a webinar logistics strategy and created an analytics tracking system for webinar performance – tracked metrics include email list size, click through rate, registrations, attendees, marketing qualified lead counts, and number of associated opportunities.• Produced on average 10 webinars each month (~100 attendees/webinar) – including development of invitations, third party speaker recruitment, presentation management, serving as webinar host, event follow-up and consistent customer interactions.• Lead and managed agency design team, and serving as company lead for developing corporate collateral including: white papers, datasheets, case studies, e-books, infographics, presentations, and event materials. • Redesigned the company collateral tracking system and implemented a new plan that addresses both external and internal assets that are now utilized by the direct and channel sales teams. • Served as marketing department editorial lead, ensuring consistency across all company marketing documents, media, and collateral.• Partnered with the Product Marketing to produce the bi-monthly marketing newsletter to deliver the latest information to the company such as news stories, upcoming events, newly created assets, and company announcements.• Served as marketing lead with the web design team to update web pages using Drupal, as well as pushing the Intacct Corporate site live as needed.

Atlanta, Ga, Us

Spearheaded key marketing initiatives around public relations and events – this included managing public relations firms, driving editorial placement, speaking, awards, and events opportunities across financial services, technology, advertiser, and specific verticals. • Expanded the public relations program to drive awareness of Cardlytics among broader tech, financial, advertiser, and vertical audiences by leveraging executive team and thought leadership opportunities.• Developed conference strategy, which included researching, securing speaking opportunities, negotiating sponsorships, coordinating logistics, collaborated with cross-functional teams, and evaluating possible conferences for the next calendar year.• Managed Marketing customer and partner lists in Salesforce.com, working in HubSpot to build email campaigns – assets included emails, registration pages, and landing pages.

Armonk, New York, Ny, Us

Designed, planned and executed strategic corporate events of varying scopes to clients, prospects, and business partners – both domestically and internationally. These events vary in size from 3,000 in an annual event in both US and EMEA-based locations to road shows with multiple US locations taking place in about a six-week span.• Restructured a multi-million dollar budget under Worldwide Events. This included the budget for our marquis events, as well as road shows, trade shows, 3rd party and proprietary events, and marketing collateral.• Spearheaded the Guest Pass Program for the Smarter Commerce Global Summits – working with cross-functional teams from Sales, Marketing, and Legal to find the appropriate process to ensure all nominations were approved by all groups, and nominations were tracked against registrations – Guest Passes were rewarded as needed.• Accomplished annual 11 city road show series reaching out to user base to discuss roadmap, industry trends, and hands on labs.

Dublin, Oh, Us

(Acquired by IBM in October 2010)Increased customer satisfaction and retention, drove lead generation, through the execution of communications programs, designed to create awareness of products and services through value-added content and manage product perceptions within B2B and commerce-targeted audiences.

Basel, Ch

Performed vital clinical research tasks for Phase III and IV studies for pulmonary hypertension by supporting senior clinical research associates, project managers, site coordinators, and principal investigators to assure adherence to protocol guidelines with rapid patient enrollment.

Us

Managed key aspects of client communication initiatives through relationships with major media sources targeted for both live events and print/web formats. Served as nucleus for operations of the agency including coordination and support of activities for all clients.

Aa, Speech Communication

Ba, Communication