• Developed descriptive and predictive models leveraging data analytics and machine learning techniques on Microsoft Azure to optimize B2C customer acquisition strategies. • Orchestrated seamless integration of data pipelines, harnessing MongoDB, SQL, and Azure technologies, optimizing data analysis workflows.• Conducted detailed quantitative analysis to optimize marketing strategies to target specific users. Strategically employed user segmentation using statistical techniques, and… Show more • Developed descriptive and predictive models leveraging data analytics and machine learning techniques on Microsoft Azure to optimize B2C customer acquisition strategies. • Orchestrated seamless integration of data pipelines, harnessing MongoDB, SQL, and Azure technologies, optimizing data analysis workflows.• Conducted detailed quantitative analysis to optimize marketing strategies to target specific users. Strategically employed user segmentation using statistical techniques, and machine learning to precisely target and engage specific audiences, driving impactful business decisions.• Achieved a significant increase in customer retention through A/B Testing and hypothesis testing and a 25% improvement in marketing efficiency by building dynamic Power BI marketing and traction dashboards, which enhanced data visualization and facilitated data driven decisions. Show less

• Automated manual processes by building API scripts, performing Python ETL, and building new data pipelines resulting in increased efficiency.• Strategized and executed first of its kind 6 KPI metrics for the logistics team by performing data analytics and creating live dashboards on Looker. Additionally, built 3 predictive models for KPIs to examine trends of metrics for future improvements.• Conducted data analysis of Warehouse Management and Inventory Data. Developed solutions to… Show more • Automated manual processes by building API scripts, performing Python ETL, and building new data pipelines resulting in increased efficiency.• Strategized and executed first of its kind 6 KPI metrics for the logistics team by performing data analytics and creating live dashboards on Looker. Additionally, built 3 predictive models for KPIs to examine trends of metrics for future improvements.• Conducted data analysis of Warehouse Management and Inventory Data. Developed solutions to reduce cycle time and improve inventory tracking.• Planned database management techniques on MySQL to analyze current trends and performed 100s of complex queries.• Implemented data collection, manipulation, and visualization to build KPI projects from scratch for stakeholders to make data-driven decisions and increase visibility across multiple departments for effortless information tracking. Show less

Courses: Experimental Design in Marketing Intelligence (Master’s), Consumer Behavior (Bachelor’s)

• Developed 50+ assignments based on predictive, descriptive, and prescriptive analytics. Identified gaps in curriculum implementation to improve 30% efficacy in course roll-out.• Graded machine learning and business analytics assignments, and evaluated BI solutions - datasets, queries and reports.

• Managed 50+ technical and non-technical assessment-based projects. Identified project scope for hiring subject matter experts, augmenting the growth rate of clients.• Utilized Excel modeling to automate daily reports’ process to increase efficiency by 50% of the management team.• Produced optimization techniques to solve complex challenges in less time during the pandemic market conditions.• Trained a team of 6 project management interns in delivering quality client services… Show more • Managed 50+ technical and non-technical assessment-based projects. Identified project scope for hiring subject matter experts, augmenting the growth rate of clients.• Utilized Excel modeling to automate daily reports’ process to increase efficiency by 50% of the management team.• Produced optimization techniques to solve complex challenges in less time during the pandemic market conditions.• Trained a team of 6 project management interns in delivering quality client services within expected timeframes. Show less

Outgoing Social Sector- Worked as a team leader of 5 individuals, facilitating the exchange of 100 international interns from 38 countries in social projects like education, poverty, healthcare, women empowerment etc. Skills Developed: International Relations, Soft Skills, Human Resource, Analytics, Data Management, Team Management, Time Management, Leadership, Marketing, Sales etc.

Outgoing Social Sector- Facilitated foreign exchange for students all over the city.