Openhouse is a leading early years learning center that provides specialized preschool and co-curricular programs for children. As a learning experience designer, my role is to create engaging and vibrant learning environments that cater to the needs of K12 kids, and modern, discerning parents.

𐃆 Spearheaded content creation with 30+ well-researched, science-backed and engaging video scripts.

🌟 I've had a great time building exceptional marketing campaigns!📊 Developed data-driven content strategies and performed content analytics.🎯 Ran campaigns for various cohorts and segments.🖱️ Increased clicks on various sections of the app.📝 Wrote for the community, landing pages, and more.📲 Sent targeted messages to users on channels like WhatsApp, SMS, Push notifications, Emails, and others.📊 Prepared and collated insights from content… Show more 🌟 I've had a great time building exceptional marketing campaigns!📊 Developed data-driven content strategies and performed content analytics.🎯 Ran campaigns for various cohorts and segments.🖱️ Increased clicks on various sections of the app.📝 Wrote for the community, landing pages, and more.📲 Sent targeted messages to users on channels like WhatsApp, SMS, Push notifications, Emails, and others.📊 Prepared and collated insights from content analytics on Amplitude.🤝 Assisted the Founders directly with various tasks.🎨 Made Canva creatives for marketing and copywriting for engaging and marketing the brand to people through different channels.✍️ Wrote and supervised 70+ articles on the app to increase the app's engagement and retention. Show less

BabyVerse was an exciting rollercoaster where I took care of content creation, management, and marketing! Below is a summary of my responsibilities there.👇🚀 Writing and editing content for blogs, websites, social media, app stores, landing pages, and other marketing needs. This involved tailoring the content to different audiences and ensuring it was engaging and informative.✍️ Writing UX copy for the app, making complex concepts accessible and engaging for users. Working… Show more BabyVerse was an exciting rollercoaster where I took care of content creation, management, and marketing! Below is a summary of my responsibilities there.👇🚀 Writing and editing content for blogs, websites, social media, app stores, landing pages, and other marketing needs. This involved tailoring the content to different audiences and ensuring it was engaging and informative.✍️ Writing UX copy for the app, making complex concepts accessible and engaging for users. Working closely with the design and development teams to add my insights for creating user-friendly interfaces and layouts that reflected the brand’s identity and personality.💬 Interacting with the online community, getting users' feedback, and enhancing the app based on that. Understanding the needs and expectations of different stakeholders and audiences.🎨 Collaborating with design and marketing teams to create copy, website layout, make creatives and marketing materials. Working on email marketing, creating and sending bi-weekly newsletters.💻 Working with various software like WebEngage, CleverTap, Adobe XD, Figma, and Amplitude to manage user engagement, retention, and analytics and measure the content’s impact and effectiveness.📈 Creating pitch deck presentations and writing persuasive emails for investors, schools, government, and other businesses and clients for collaborations and partnerships.📊 Overseeing content analytics and running campaigns for various cohorts and segments. Working on increasing clicks on various sections of the app and website.👏 My efforts brought close to a 40% increase in clicks on the app and website, and a 60% increase in brand awareness and recognition. Show less

🌟 Created and edited over 30 written, pictorial, and video assets, with different styles and approaches, all of which were included in public campaigns, leading to boosting social media following by more than 200%, generating 10+ leads weekly.🎨 Consistently designed 70+ infographics single-handedly and promoted them on social media channels while ideating various marketing strategies.🚀 Helped grow the business into new directions, and thrive more than ever through the… Show more 🌟 Created and edited over 30 written, pictorial, and video assets, with different styles and approaches, all of which were included in public campaigns, leading to boosting social media following by more than 200%, generating 10+ leads weekly.🎨 Consistently designed 70+ infographics single-handedly and promoted them on social media channels while ideating various marketing strategies.🚀 Helped grow the business into new directions, and thrive more than ever through the pandemic, by playing a major role in moving from "offline" to "fully digital", and supported Sales, Designs, and Operations teams to constantly push for growth.👩‍💼 Worked as a Senior Content Strategist, Copywriter, Social Media Manager, and Lead Graphic Designer.🚀 Led the writing, designing, and marketing of 30+ campaigns - writing, rewriting, and endless editing | B2B and B2C marketing.📝 Produced blog posts and copy to help optimize the brand's online presence for SEO. Coordinated with SEO team, and increased website traffic by 18% in a matter of weeks.🧪 Developed written and visual content for 10+ science classroom courses for kids, and ideated 5+ B2B kids' workshops - with detailed written lesson plans, scripting, and mentoring. Facilitated over 50 online and 5+ physical events/workshops.🎨 Single-handedly designed 70+ infographics, brochures, flyers, and posts which directly increased sales by more than 60%.👩‍🏫 Mentored 5+ team members from A to Z about the brand, writing, designing, and marketing practices to perform at their peak. Show less

🤝 Worked directly under the Founder as a Content Writing and Social Media Marketing Intern.📈 Increased social media traffic by more than 28% in the span of 2 months.📊 Gained a 6% increase in consumer growth through content creation, social media marketing, and innovations in social media.