Sara Puppala Email & Phone Number

Savage, Minnesota, United States

Bettering the world we live in by helping non-profit and startup companies leave their mark with a strong, consistent brand presence by providing services in brand identity, marketing strategy, email marketing, and graphic design.• Increased website traffic by 80%+, and both monetary and supply donations by 60%, within the first three months of rebranding a Boston-based non-profit.• Created the brand identity of a new youth volleyball program in Denver, CO—including logo design, color palette, typography, supporting graphics, brand guidelines, and print and email marketing materials.

Create and oversee brand, marketing, and social media strategies and campaigns for the Society and Sigma Delta Tau Foundation; design all graphics, emails, and marketing collateral; manage the content and backend of the website; advise on and develop public relations responses; manage Social Media Interns and 50+ volunteers.• Art directed the Sigma Delta Tau’s biannual magazine, Torch, as part of the editorial team; managed/directed the typography, page layout, and overall design choices for the magazine.• Defined and updated the Foundation's brand and voice through workshops and refreshed their visual identity, achieving a 23%+ increase in donations comparing Q4 2018 to 2019.• Increased the number of Foundation donors by 30% in 2020 through marketing and social media strategy.• Broke giving records in 2020 in both the numbers of donors and dollars by pivoting the largest giving event of the year to accommodate the physical and emotional impact of COVID. • Created, organized, and executed the dissemination of materials throughout the COVID response in Spring 2020, developing the resource platform, coordinating 6+ teams to streamline materials, and communicating all updates to the community in a digestible way.• Manage Social Media Interns, mentoring them in time management, project workflow, and balancing the internship with classes and life.• Initiated auditing and benchmark systems across email marketing, blogs, social media, and other member/consumer touch-points to identify measures of success and growth potential.

Create and manage marketing strategies (editorial calendar, design, copy, email marketing, website, and social media) for the sorority and its Foundation; oversee volunteers to coordinate and execute national programs and events.

Build up and mentor strong young women; make players do pushups for apologizing too much.• Instill hard work and self-accountability while collaborating individual and team strategy with the head coach. • Mentor the young women on and who’ve graduated from the team in career and life endeavors.

Architected and implemented brand governance systems from farm to table across three franchises; choreographed and rolled out multi-media campaigns; pivoted email marketing strategy and designs.• Created, established, and managed brand governance systems, including updating brand standards, creating signage guidelines, and coaching franchisees executing the brand.• Reimagined and executed the email marketing strategy, increasing leads from emails up by 18%.• Opened lines of communication and collaboration between the marketing and technology departments, leading to higher quality work and more deliverables.• Team lead for brand governance across three franchise systems• Conduct regular brand audits of marketing collateral distributed franchise-wide• Manage email marketing content strategy and collateral development• Own the reporting and analysis of email performance to guide strategy

Norwell, Ma

(Formerly RSMeans Construction Cost Data)Redesigned the covers and interior templates of data engineering volumes; honed social media voice and presence through graphic ads and copy.• Collaborated with data engineers to graphically capture all concepts and ideas for new products and user interfaces.• Created the cover designs of new book product lines to reflect specific product markets.• Designed all RSMeans promotional advertisements for social media sites for sales and training. • Originated and manage the design of all promotional advertisements of seminars for storefront and social media.• Typeset twenty 400­­- to 1600-page cost data books of the Fall book production season.

SUMMARYAssisted with template creation, page layout, and photo research for the health journal; and learned male nurse and diverse imagery can be hard to come by.

Lebanon, New Hampshire

SUMMARYExecuted 50+ simultaneous (e)book production timelines; managed the projects, designs, and schedules of outside design team; began my adventure in graphic design, color correcting photography, and office-appropriate wit.DETAILS• Manage freelance-designed project schedules, content, and traffic books to printer.• Coordinate Ebook production schedules, content, and creating all final files for multiple vendors.• Prepare and edit both grayscale and 4-color art/photographs for most projects.• Castoff all transmitted manuscripts and prepare initial estimates.• Design a number of book covers and interiors a season.

Emerson College

• Proofread and copyedited articles for the student-run online literature magazine.

Bfa, Desktop Publishing, Nonfiction Creative Writing

Activities and Societies: Women's Volleyball Team, Secretary of Student-Athlete Advisory Council

Certification, Front-End Web Design, A

Focused in HTML, CSS, JavaScript, jQuery, and Ajax