Sruthi Radhakrishnan Email & Phone Number

Dubai, Ae

United Arab Emirates

- Prioritize and identify cross-application/system enhancements.- Structure large data sets to extract usable information.- Develop and implement effective data visualization techniques for presentation and reporting purposes, including the creation of Power BI Reports and Dashboards.- Coordinate with internal and external stakeholders across project delivery.- Monitor deliverables, ensuring timely project completion.- Analyze problems and communicate with end-users to assess needs and determine optimum solutions.- Execute required repairs and/or solutions.- Provide input for system architecture changes.- Assists with other key initiatives and other related IT projects

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Key Skills:• Working with Managers to analyze, define and specify MS CRM requirements• Implement, customize and configure MS Dynamics 365 according to business needs• Co-ordinating and implementing CRM Upgrades• Design and develop solutions to meet business requirements• Evaluate the company CRM system, recommend and implement the required changes• Understand & implement the new Sales Processes into MS Dynamics D365• Develop MS CRM training courses and documentation and training end users.

Bengaluru, Karnataka, India

• Developed strategies and built campaigns to best target customers for product acquisition, cross-sell/up-sell and retention using SAS, MS Excel and SQL where each campaign results in an average ROI of $2.5bn• Involved in analysis, planning and execution of campaigns targeting customers in the Retail Banking and Wealth Management domain in the US region and documenting critical analysis.

Bangaon Area, India

Bengaluru Area, India

Skilled in understanding Client Requirement Specification, Designing Campaigns on UNICA Campaign,Marketing Operations with good understanding of Campaign Life Cycle.

Bangalore

Involved in requirement gathering, requirement analysis and proof of concept submission, mappingcomplex requirements to UNICA CAMPAIGN Management system (UCMS). Involved in preparing LLD (Low Level Design) documents covering details of the solution in the mostgranular form. Responsible for all phases of implementation cycle including understanding of requirements, planning,implementing.End-to- end responsibility for campaign planning and execution. Develop and deploy campaigns for ‘Outbound customer’ using UNICA Campaign to present personalized messages to tatasky customers. (Email, BMail, SMS & Outbound-call). Unica marketing objects creation for Plan, Program and Projects. Actively involved in campaign process which includes Campaign design, Campaign QA, CampaignSchedule, Deployment and post campaign analysis.Building and executing the campaign in Unica, monitoring the flowchart, scheduling etc.Campaign documentations and Unica best practices created for new team members to make themefficient and effective testing, reporting and resolution of technical issues.Helped clients by implementing the optimized and scalable marketing processes and technologies todesign the effective Campaigns.Converting business requirement into technical specification.Refers to best practices and implement these learning’s in the campaign recommendations.

Engineer’S Degree, Electrical, Electronics And Communications Engineering

High School, Mathematics And Science