The modern marketing landscape is fascinating, and there are 2 things that tickle my brain. First: consumer behaviour and how emotional, rational, erratic and illogical it can be. Second: the challenge of communicating in a manner that motivates a consumer to drive engagement - so you have to curate content to meet both the logical and illogical parts of a human brain. I try and apply the same thought process with content marketing because whether you are connecting with your consumers or your team, you are syncing with that rational/irrational part of them - in order to drive goals, collaborate for ideas and optimize and scale for future growth. I love content. I have been obsessed to see how it changes the way a product or service is projected to meet the needs of the consumer. Content marketing is so dynamic and seems like an ever-evolving puzzle that I'm passionately engaged in solving. I'm enthusiastic about growing and gaining new skills in my journey. I'm a big believer in striving hard to get stuff done!Outside of work, I love engaging in a good conversation, listening to podcasts, painting and succumbing to a good dark chocolate ice cream!
Listed skills include Writing, Content Planning, Sales Strategy, Social Media, and 25 others.