Sruthi Sivakumar Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Designed and executed media strategy on Facebook, and LinkedIn for Amity University Dubai and Emirates Draw.Leveraged data to understand what worked on Instagram for Amrapali Jewels UAE and built the brand image and following base to 14K from launch.Streamlined reporting of KPIs for each channel including engagement, leads and ROI for all brands.Curated media plans, content calendars and strategies across all brands and social media platformsAligned client’s approved budgets ensuring transparent communication with client and management, through regular meetings and reporting

Chennai, Tamil Nadu, India

Executed full funnel digital marketing campaigns including campaign strategy, Ad creation, budgeting, Ad optimization, campaign scaling.Responsible for the campaign planning, strategy, and execution of conversion campaigns on channels such as Facebook, Instagram and WhatsApp.A media buying specialist and campaign manager for Suvasa and Sancho (E-commerce industry)Handling 90+ advertisers' accounts as part of ATPL. Managed day-to-day execution of paid social campaignsUnderstanding clients’ business goals, and marketing objectives and have insights into their key competitors.Providing advanced marketing strategies to the clients.Communicated with clients on a weekly basis for campaign requirementsProvided monthly reports on ads performance.Worked closely with the copywriting and design team.Developed unique content strategy for clients.Brainstormed innovative ideas with marketing teams content briefs to reduce bounce rate on web pages by 40% and boosted organic traffic.Developed copy for client websites and blogsWrote advertising copy for print ads and radio spots.Collaborated with graphic designers to write and produce digital ads

Chennai, Tamil Nadu, India

•Built a digital marketing roadmap, manage all digital marketing channels to ensure brand consistency, measured ROI and KPIs, Lead Generation, and prepare a budget to develop specific campaigns, create and maintain high levels of customer interaction, monitor competition and provide ideas to stand out Played the role of a social media manager and content strategist for brands•Developing and managing digital prospecting and remarketing campaigns.

Chennai Area, India

• Managed and lead the team for the development for ACRC module in C-suite project• Gathering customer requirement and preparing System Requirement Specification (SRS), User Requirement Specification (URS) for Freight Procurement in C-suite • Creating and managing projects in JIRA and Bitbucket applications• Wireframe designing for User Interface based on requirements• Developed ‘Intranet’ application for internal communication system and user management

Chennai, Tamil Nadu, India

• Created Road map code for Vehicle planning software application named ‘VANTEC’• Code walkthrough and testing done for FUSE and MMS applications• Created workflow for License Calculation – AAL, MEIS, EPCG

Master Of Science - Ms, Data Analytics

Bachelor Of Engineering - Be, Computer Science

Education record