Sruthi Sethumadhavan Email & Phone Number

Charlotte, North Carolina, United States

• Requirement gathering session with Product team, UI and Tech.• Brainstorming session with right parties to drive meaningful discussion and produce results to meet business objectives. • Documented the “as-is” business processes for claims administration and identify key pain points, delays, or areas where manual intervention is required.• Redesigned by developing “to-be” process models that reflect the optimized claims process, including automated workflows, rules-based decision-making, and integration with Guardian Anytime Platform.• Documented the functional and non-functional requirements.• Assisted in data cleaning and ensuring data consistency using SQL while migration from legacy systems to the new portal.• Ensured the portal complies with HIPAA regulations.• Conducted design session with UX designer, senior business management and converted UI mockups to working business requirement ensuring the accessibility standards.• Create JIRA stories, Kanban board, and perform grooming with all stakeholders.• Facilitate and participate in Product backlog grooming sessions, sprint planning, Sprint reviews, retrospective meetings, and release planning.• Managing active sprint backlog to ensure JIRA status is up to date across all the projects.• Involved in Test case review, defect management/tracking, and coordinate testing with other business users and create traceability. • Collaborated with end users in UAT.• Actively involved during Production Deployment and Send Release note to management. • Assisted in developing training materials and user guides for both internal and external users.

Hyderabad, Telangana, India

• Created customer journey map to identify key touchpoints.• Identified recurring pain points by analyzing customer feedback.• Organized workshops with cross functional teams to brainstorm potential innovations in customer experience or operational changes which complies with DGCA regulations.• Proposed new products or services.• Studied the possibilities of integrating emerging technologies such as AI, Machine Learning or the Internet of Things (IoT) into the customer experience.• Analyzed the current loyalty program (Indigo’s 6E Rewards) and proposed enhancements to improve customer engagement.• Ensured compliance with Digital Personal Data Protection Act (DPDPA) when using customer data for personalization or marketing purposes.• Responsible for preparing deliverables required to build Business Requirement Documents (BRD) for projects, including process flow, use cases and user stories. • Collaborated with Airport Operations and Digital Technology teams to understand operational needs and challenges.• Worked with stakeholders to gather and document detailed operational requirements for new technology solutions.• Acted as a backup for a Data Analyst for daily operational tasks.• Created and edited queries using SQL for data steward metrics reporting.• Collected and interpreted data, analyzed results and reported the results back to the relevant members of the business creating dashboards in Power BI.• Interfaced with business stakeholders and IT teams to work through the start-up phases of projects, ensuring business requirements and business acceptance documents are accurately developed.• Utilized Python for web scrapping and extracting data from Json files.• Established and maintained strong business relationships with both senior and operating level business leaders.• Managed agile development and delivery by collaborating with project manager, product owner and development leads.

Pune, Maharashtra, India

• Developed customized solutions as needed, engaging with the marketing and legal teams as necessary.• Designed campaign for Email, SMS & Direct Mailing channels.• Effectively communicated and created project plan, requirements specifications, process flows, presentation decks and managed scope, schedule, resources, quality, costs, stakeholder expectation and reporting.• Maintained and supported the objectives of current Salesforce CRM and Client Partner Management (CPM).• Build, design and execute multi-channel campaigns leveraging the adobe campaign application support quality and user acceptance testing such as creating test cases and executing test as related to marketing campaign.• Executed & developed 35+ digital marketing campaigns across paid search, display, and programmatic marketing channels for a B2B, B2C technology company, resulting in a 35% increase in lead conversions and $1.5M in pipeline revenue.• Coordinate with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration. • Executed open rates of 16% and click rates of 3.2% for emails and improved engagement across Facebook, Twitter, and LinkedIn social media channels by 50%.• Conducted competitor research to enhance digital campaigns, which included refining marketing initiatives to align with target audiences.• Developed styles for the respective AEM pages and Templates using HTML5, CSS3 and WordPress from scratch to build an entirely new site in AEM and made the sites responsive for tablet and mobile view using media queries.• Created technical workflow, targeting and segmenting, campaign execution, set up and monitored A/B tests to optimize campaign elements (subject lines, visuals, copy) for better engagement performing.

Tamil Nadu, India

• Collaborated with key stakeholders to gather and document requirements for the warranty management system.• Analyzed the existing warranty management processes, identify pain points, and gather requirements for improvements.• Compared current processes with the desired future state to identify gaps and areas for enhancement by doing Gap Analysis.• Provided required warranty cost savings to client by adjudicating the claims submitted by dealer.• Investigated warranty claims & took appropriate decision.• Took initiatives to improve team performance.• Diagnosed complex automotive claim verification and analysis of automotive warranty repair claims based on available external support resources (Parts catalog, Dealer Assist & Standard labor time).• Implemented practices to improve operational efficiencies. • Capturing Requirements in Business Requirement Specification (BRS) document for Platform Access Security.• Responsible for preparing the guidelines for the remediation to help close significant risks identified during the process by doing risk mitigation.• Helped client to expedite their part delivery from suppliers to warehouse.• Followed up with supplier by calls or Teams meeting and made sure the part reaches the warehouse within target date. • Documented requirements in JIRA tool for the business problem statements.• Updated the requirement document as and when needed.• Prepared process flow diagrams using MS Visio or Lucid Chart to depict the flow of the system functionality and business processes• Provide regular updates to stakeholders on the project status, ensuring transparency in terms of timelines, risks, and deliverables.• Develop test cases based on the requirements and collaborate with quality assurance (QA) teams to validate that the system meets the business needs.

Karnataka, India

• Conducted detailed interviews with key stakeholders to understand the current planning and inventory management processes.• Carried out Business Process Analysis to map out the existing processes, identifying bottlenecks, inefficiencies, and areas for improvement.• Helped to develop project plans and ensuring their timely completion.• Analyzed company’s large data sets to provide actionable insights using Data Analysis, spreadsheets, Advance excel including VLOOKUP, Pivot Tables and Formulas.• Created reports and dashboards to help others understand business performance.• Responsible for managing inventory levels, identifying trends, and making recommendations to improve inventory management.• Worked on ERP (Enterprise Resource Planning) system improvements to help automate and improve inventory and production planning.• Applied lean methodologies to reduce waste in inventory handling, overproduction, or lead times.• Analyzed inventory data to identify opportunities for improvement.• Collaborated with other teams to ensure inventory accuracy and availability• Assisted in maintaining and improving the company's inventory situation by analyzing inventory statistics to determine which products are selling and which are not.• Performed extensive research on a wide range of inventory-related reports, from previous inventory reports to national purchasing trends.• Drafted inventory reports that document inventory counts, discrepancies, and other statistical data.

Tamil Nadu, India

• Conducted workshops and interviews to gather specific business requirements related to dealership operations, including sales, service, parts inventory, and customer relationship management (CRM).• Analyzed the system’s limitations and identify opportunities for improvement.• Defined the functional and non-functional requirements for the DMS, including features like vehicle inventory management, service scheduling, spare parts management, and integration with Salesforce CRM and financial systems.• Created functional requirements including Use Case models, Activity diagrams, Data Flow diagrams, User flows and Data Modelling.• Interacted with customer executives, senior management, managers, architects, developers, quality assurance engineers, subject matter experts, and other software team members.• Prioritized and executed tasks in a fast-paced, high-pressure environment, conform to shifting priorities, demands and timelines.• Assisted in process design, application specification (reports, function, UI), conversion analysis, and user testing.• Created User Stories, UML Diagrams and Data Flow Diagrams to determine the data flow via various Systems.• Actively participated in Product Backlog/Refinement meeting, Sprint planning, Daily Scrum, Sprint review and Sprint retrospective meetings.• Elicited requirements, created As-Is and To-Be process, Cost Benefit analysis, Risk assessment and SWOT analysis for the project.• Updated current internal systems to integrate new data and functionalities.• Assisted QA team by reviewing Test plan and Test cases and clarifying requirements to ensure complete coverage of requirements.• Ensure that dealers receive adequate support during the transition to the new DMS, including helpdesk services and on-site support, to minimize disruption to their operations.• Collect feedback from dealerships and continuously monitor the system’s performance to recommend future enhancements or updates to the DMS.

Bachelor Of Technology (B.Tech.), Aeronautical, Gpa:3/4

Activities and Societies: College cultural activities committee , Master of Ceremony , cultural activities

Mathematics And Computer Science, Higher Secondary-Valedictorian

Activities and Societies: ATHLETICS, CHESS, KHO-KHO, BADMINTON, DANCE