Sruthi Sethumadhavan Email & Phone Number

Charlotte, North Carolina, United States

• Requirement gathering session with Product team, UI and Tech.
• Brainstorming session with right parties to drive meaningful discussion and produce results to meet business objectives.
• Documented the “as-is” business processes for claims administration and identify key pain points, delays, or areas where manual intervention is required.
• Redesigned by developing “to-be” process models that reflect the optimized claims process, including automated workflows, rules-based decision-making, and integration with Guardian Anytime Platform.
• Documented the functional and non-functional requirements.
• Assisted in data cleaning and ensuring data consistency using SQL while migration from legacy systems to the new portal.

Hyderabad, Telangana, India

• Created customer journey map to identify key touchpoints.
• Identified recurring pain points by analyzing customer feedback.
• Organized workshops with cross functional teams to brainstorm potential innovations in customer experience or operational changes which complies with DGCA regulations.
• Proposed new products or services.
• Studied the possibilities of integrating emerging technologies such as AI, Machine Learning or the Internet of Things (IoT) into the customer experience.
• Analyzed the current loyalty program (Indigo’s 6E Rewards) and proposed enhancements to improve customer engagement.

Pune, Maharashtra, India

• Developed customized solutions as needed, engaging with the marketing and legal teams as necessary.
• Designed campaign for Email, SMS & Direct Mailing channels.
• Effectively communicated and created project plan, requirements specifications, process flows, presentation decks and managed scope, schedule, resources, quality, costs, stakeholder expectation and reporting.
• Maintained and supported the objectives of current Salesforce CRM and Client Partner Management (CPM).
• Build, design and execute multi-channel campaigns leveraging the adobe campaign application support quality and user acceptance testing such as creating test cases and executing test as related to marketing campaign.
• Executed & developed 35+ digital marketing campaigns across paid search, display, and programmatic marketing channels for a B2B, B2C technology company, resulting in a 35% increase in lead conversions and $1.5M in.

Tamil Nadu, India

• Collaborated with key stakeholders to gather and document requirements for the warranty management system.
• Analyzed the existing warranty management processes, identify pain points, and gather requirements for improvements.
• Compared current processes with the desired future state to identify gaps and areas for enhancement by doing Gap Analysis.
• Provided required warranty cost savings to client by adjudicating the claims submitted by dealer.
• Investigated warranty claims & took appropriate decision.
• Took initiatives to improve team performance.

Karnataka, India

• Conducted detailed interviews with key stakeholders to understand the current planning and inventory management processes.
• Carried out Business Process Analysis to map out the existing processes, identifying bottlenecks, inefficiencies, and areas for improvement.
• Helped to develop project plans and ensuring their timely completion.
• Analyzed company’s large data sets to provide actionable insights using Data Analysis, spreadsheets, Advance excel including VLOOKUP, Pivot Tables and Formulas.
• Created reports and dashboards to help others understand business performance.
• Responsible for managing inventory levels, identifying trends, and making recommendations to improve inventory management.

Tamil Nadu, India

• Conducted workshops and interviews to gather specific business requirements related to dealership operations, including sales, service, parts inventory, and customer relationship management (CRM).
• Analyzed the system’s limitations and identify opportunities for improvement.
• Defined the functional and non-functional requirements for the DMS, including features like vehicle inventory management, service scheduling, spare parts management, and integration with Salesforce CRM and financial.
• Created functional requirements including Use Case models, Activity diagrams, Data Flow diagrams, User flows and Data Modelling.
• Interacted with customer executives, senior management, managers, architects, developers, quality assurance engineers, subject matter experts, and other software team members.
• Prioritized and executed tasks in a fast-paced, high-pressure environment, conform to shifting priorities, demands and timelines.

Bachelor Of Technology (B.Tech.), Aeronautical, Gpa:3/4

Activities and Societies: College cultural activities committee , Master of Ceremony , cultural activities

Mathematics And Computer Science, Higher Secondary-Valedictorian

Activities and Societies: ATHLETICS, CHESS, KHO-KHO, BADMINTON, DANCE