Associate Product Marketer
Current✦ Creates multi-format content including newsletters, blogs, YouTube videos, social media posts and podcasts to engage audiences and amplify campaigns.✦ Drives optimization of YouTube channel through SEO, metadata enhancement and auditing channel performance with analytics tools. Identified and contacted high quality leads through various platforms.✦ Manages end-to-end podcast production and promotion for the "Azure on air podcast" & "FinOps on Azure podcast" including guest outreach, recording, editing, publishing and listener engagement initiatives.✦ Informed content and digital campaign strategy by analyzing audience data and monitoring conversion rates to maximize reach and engagement.✦ Stimulates Azure community growth across social platforms through branded content and audience targeting to build lasting connections.✦ Supports marketing efforts around high-profile conferences like INTEGRATE 2023 & INTEGRATE 2024 by conceptualizing promotional plans across channels like email, social, and influencer marketing.