Sruthy Sara Mathew Email and Phone Number
A believer of “Think different”, I love putting a creative spin on tasks that I take up. I also believe in the power of communication in inspiring, creating, and thriving. My passion for media and communication started with a brief stint in television. I have had the opportunity to plan and execute marketing communication for top brands through various platforms like advertising, digital marketing, public relations, event management, etc. With the realisation that customer insight is key to any marketing activity, I did my post-graduation in Marketing (by research) from IIT Madras and started working as a communication strategist for brands.Happy to collaborate if you have a suitable opportunity for me in brand communication, voice overs or training.
Hypercollective - A Division Of Nihilent
View- Website:
- hypercollective.co.in
- Employees:
- 13
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Senior Strategy PlannerHypercollective - A Division Of NihilentMumbai, Mh, In
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Brand Communication Strategy I Academy HeadDvio Digital Jun 2022 - PresentPune, Maharashtra, India- Generating insights and strategy planning for crafting brand identity and digital marketing campaigns for clients such as SSG group, Policybazaar, ToysRUs, etc.- Heading brand communication and tech projects for companies across sectors- Spearheading DViO Live Academy, an initiative to impart live training to students, corporate teams and individuals on various modules around digital marketing and AI- Leading the learning and development function responsible for employee growth through mentoring and upskilling -
Voice Over ArtistFreelance Jul 2009 - Present- Have done voice overs for 100+ radio commercials, TV commercials, corporate videos, etc. in Malayalam and English for prominent brands - Recent work was for Britannia, Duroflex, Reliance trends, Air Asia, Butterfly cookware, Josco Jewellers, KLF Coconad commercials, etc.- Worked with Rajiv Menon Productions (RMP) for the TV commercial of the brand ‘Manjal Soap’
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Marketing Communication And Content StrategistFreelance Aug 2015 - Mar 2022I enjoy deriving customer insights, strategising and creating content for brands. In the past, I have collaborated with a top management institute based in Dubai for digital content creation, a SAAS platform for creating marketing communication materials, a pet food brand for understanding their target audience, etc.
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Visiting Faculty MemberSymbiosis School For Liberal Arts Aug 2017 - Nov 2022Pune, Maharashtra, India- Handled courses such as Marketing Management, Advertising and contemporary culture, Consumer Behaviour, Research methodology, etc. - Research mentor and guide for media and business students
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D&Ad Creative ComebackCreative Equals Mar 2022 - Apr 2022IndiaGot selected as one of the participants for the D&AD Creative Comeback Mumbai programme. The programme was packed with workshops and talks by industry leaders in advertising and communication. Also got an opportunity to work on an integrated campaign for Baileys and present it to the Diageo core team. My team also won the creative pitch. -
Visiting Faculty MemberFlame University Jan 2022 - Mar 2022Pune, Maharashtra, India- Handled 'Corporate Communication and Reputation management' course for postgraduate students -
Adjunct FacultyIcfai Business School Jun 2018 - Oct 2021Pune Area, India- Course coordinator and faculty for Digital Marketing, Integrated marketing communication, Advertising and Communication management, Consumer behaviour and Marketing management for postgraduate students- Mentor for 'Digital Ambassadors' on campus -
Visiting LecturerMitisbj Jul 2016 - Apr 2018Pune Area, India- Courses handled include New Media (digital media and communication) for post-graduate students, and Management and Marketing -
Consultant - Sales And MarketingSwipez Aug 2015 - Jul 2017Pune Area, IndiaCollaborated with the company in understanding market requirements and making value additions to the platform, building branding and communication materials based on customer insights, and networking for potential sales opportunities. -
Manager- Research And StrategyXebec Communications Nov 2013 - Jun 2015Pune Area, India- Key responsibility was to discover customer insights and develop brand communication strategy for clients from diverse sectors like education, real estate, FMCG, entertainment, etc. - Few clients handled include Cox and Kings, CREDAI Pune, Ramoji Film city, Varroc, Taarang TV, Symbiosis University, etc. - Played a role in crafting pitch presentations and mentoring new recruits in the team- Was involved in the company rebranding process -
Executive- Brand ActivationClub Fm Apr 2009 - Nov 2010Club Fm, KochiWith the radio station, I played a key role in strategising and executing on-ground activities for major brands like Idea Cellular, Vodafone, Tata Motors, Hero Honda, Maruti Suzuki, Tata Motors, V-Guard and the like. Was responsible for event planning, developing event promotional materials, budgeting, team recruitment and management, execution, media coordination, event coverage, etc. Thanks to the team, I was also able to put my singing, compering and voice over skills also to good use. -
Associate ExecutivePerfect Relations Nov 2008 - Apr 2009Chennai/ KochiWorked with clients like Sun Direct, Smartcity, Kirthilals Jewellery, etc. in all PR activities which included organising press meets, preparing content for press kits, dockets, media coverage tracking, etc. -
CopywriterConvex Studio Jul 2007 - Nov 2008Chennai, IndiaWorked for some great brands like Parry Nutraceuticals, Taj Fisherman’s Cove, VBC Jewellery, Chemise Indus, etc. in ideation and content writing. Thankful to have started my career in a place which taught me to understand the brand’s customer inside out first, and craft copy for print ads, websites, brochures, leaflets, etc. as per the given objectives.
Sruthy Sara Mathew Skills
Sruthy Sara Mathew Education Details
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Cgpa - 8.8 -
Public Relations -
Visual Communication -
Sharjah Indian School, Uae
Frequently Asked Questions about Sruthy Sara Mathew
What company does Sruthy Sara Mathew work for?
Sruthy Sara Mathew works for Hypercollective - A Division Of Nihilent
What is Sruthy Sara Mathew's role at the current company?
Sruthy Sara Mathew's current role is Senior Strategy Planner.
What schools did Sruthy Sara Mathew attend?
Sruthy Sara Mathew attended Indian Institute Of Technology, Madras, M.o.p. Vaishnav College For Women, Women's Christian College, Sharjah Indian School, Uae.
What are some of Sruthy Sara Mathew's interests?
Sruthy Sara Mathew has interest in Teaching, Glass Painting, Social Services, Soft Skills Training, Education, Training, Doing Voice Overs For Ads, Singing.
What skills is Sruthy Sara Mathew known for?
Sruthy Sara Mathew has skills like Market Research, Advertising, Marketing Communications, Marketing Strategy, Marketing, Research, Integrated Marketing, Team Management, Strategy, Management, Analytics, Brand Development.
Who are Sruthy Sara Mathew's colleagues?
Sruthy Sara Mathew's colleagues are Shayan Baig, Abhay Manachekar, Binal Bhansali, Niraj Koshe, Soumya Sharma.
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