Scott Willoughby Email & Phone Number

San Francisco, California, Us

Portland, Oregon, Us

Portland, Oregon, Us

Portland, Oregon, Us

Seattle, Wa, Us

Redmond, Washington, Us

• Manage an international team to scale and drive lifecycle marketing for Microsoft Office Consumer Services (including Office Online, Office Mobile, Outlook, OneDrive, and Skype) to maximize customer usage, engagement, conversion, and retention. • Partner across teams to manage the end-to-end customer experience, including leadership on mobile and digital engagement best-practices across marketing and engineering organizations.• Develop brand positioning, programs, and offers to improve visibility, competitiveness, and value of the Microsoft Office brand to hundreds of millions of monthly users.• Manage and partner on engineering infrastructure for digital communications across channels, including email, in-product, push, and display. Create 1:1 experiences based on customer intent, behaviors, and sentiment, using data modeling, machine learning, and marketing automation.

Redmond, Wa, Us

● Product Management & Development: Define and documented product needs for game developers and operators. Develop user stories, concept, wireframe, and direct development of industry leading backend and live operations solutions for cross-platform games● Client Success: Worked closely with clients to educate and consult on live game operations best practices, product marketing, go-to-market planning, game design, and player engagement to drive increased business success. ● Partnerships & Evangelism: Drove strategic partnerships, third-party integrations, and vendor selection to enhance value and flexibility of our solutions. Headed evangelism for live game operations practices and needs via blogging, webinars, community development, and speaking engagements.

Bellevue, Washington, Us

• Product Management & Development: Drove initiatives to overhaul Wizards’ digital gaming business. Created multi-year rollout plan to design, build, and implement new systems for ongoing engagement, social connectivity, monetization, conversion growth, funnel management, and business metrics. Developed business requirements, budgets, systems integration, and product design documentation. Managed internal teams and external developers to drive product innovations and build modern digital products across all major platforms. • Product Marketing: Defined acquisition-oriented brand identity. Pushed creative use of IP to engage new audiences. Engaged platform partners and global marketing groups to create the largest and most successful digital product rollout in Magic history, including three consecutive App Store Editor's Choice placements. Massively increased product exposure, installs, and press coverage. Implemented systems to enable CPI acquisition efforts and true ROI metrics on paid install campaigns. • Business Intelligence & Analytics: Drove implementation of analytics and tracking systems for digital products and web properties, enabling a massive improvement in business intelligence and metrics-based testing and optimization, including development of targeted, triggered 1:1 messaging across digital channels.

Seattle, Wa -- Washington, Us

• Product & Brand Marketing: Developed successful marketing and launch strategies for new social games on Facebook, Android, iOS, and Xbox. Responsible for creating all user-facing marketing, brand voice, and promotional communication around social games brands, products, features, and communities. Drove all platform partner interactions, resulting in seven App Store Editor's Choice placements.• Product Management: Directed five active studio teams in development, implementation, and communication of in-game promotional, viral, and monetization innovations, resulting in double-digit percentage growth in revenue, growth, and retention KPIs. Developed business requirements, systems and platform integration plans, feature designs, and strategic guidance.• Forecasting & Portfolio Management: Oversaw publishing operations across multiple platforms, including portfolio management, forecasting, brand management, marketing, and product strategy for existing titles and new IP development. Portfolio included Bejeweled Blitz, Zuma Blitz, Solitaire Blitz, Lucky Gem Casino, Peggle, Bookworm, and new IP development.• Social Media Marketing: Built and managed some of the most powerful, engaged communities on Facebook. Developed company-wide social media strategy from the ground up, growing daily page visitors by more than 38x, content likes by 324%, and daily interactions by 364%. • Email Marketing: Designed requirements and implemented advanced email systems for dynamic email programs, increasing user engagement and retention. Open rates exceeded 60% with click-through rates over 90%. Re-engagement campaigns recovered over 1M inactive users and increased 7-day retention by 25%.• Leadership: Hired, managed, and developed Product Management, Community, and Marketing teams across multiple franchises. Developed and executed reference implementations for product management, acquisition, engagement, retention, and monetization strategies.

Vancouver, Bc, Ca

• Brand Development: Critical in development and execution of the Moz brand image and voice, making it the most beloved, recognized brand in search marketing. Worked closely with all functional groups to ensure consistency and compatibility of the Moz brand, voice, and vision across all messaging channels.• Product Development: Researched and defined market-competitive subscription pricing and feature schedule for flagship product. Conceptualized campaign-based SaaS SEO platform as the direction of future product development. Produced successful series of educational seminars and DVD-based training products.• Conversion Rate Optimization: Drove implementation of improved analytics and testing platforms. Designed and conducted A/B and MVT landing page tests resulting in 420% increase in conversion rate. Re-designed signup and checkout processes decreasing cart abandonment by 24%. • Customer Retention: Created automated, post-purchase nurturing campaign and new customer on-boarding program, reducing 30-day churn by 15%. Re-designed user account management interface reducing billing issues by 60% and cutting company-wide customer service load by 30%.• Email Marketing: Designed, managed and grew email marketing program into the primary business marketing channel. Oversaw 300% list growth while maintaining 97%+ deliverability, 18-60% open rates, and click-through rates up to 54% for marketing campaigns. • Partnership & Business Development: Nurtured, developed, and executed partnership deals with dozens of businesses. Partnership-driven, value-added sales represented over 25% of 2009 revenue. Built consulting relationships with major clients, including Microsoft, Real Networks, Dex Media and more.

Mfa, Film Producing

Ba, Communications