Shaping the future of mobile broadband networks by developing a suite of programs and services built around the Anterix 900 MHz spectrum offering.

TouchPoint Mobile is dedicated to assisting companies in applying mobile and digital technologies to drive business success. Services include marketing and business strategies, product and application innovation, portfolio and roadmap planning, go-to-market and customer engagement. Projects have included evaluation for product line extension; mobile app discovery and marketing and featured engagements below:PepsiCo (client). Long-term client engagement to define and deliver Internet of Things (IoT) strategy centered on the Pepsi Spire touchscreen fountain and extending across distributed equipment portfolio.

Led NII’s mobile data business with global responsibility to drive the success of mobile data across five Latin American market operations. Defined overall mobile data strategies, developed solutions portfolios and drove global product execution to meet or exceed revenue goals. • Grew the mobile data business from $21M to over $600M in five years.• Launched Mobile Content business across five markets, implementing core platforms, negotiating multiple media partnerships and establishing mobile programming discipline.• Implemented 3G value-added services platforms for all data services (messaging, access gateways, location, content, video) across four markets.• Developed several specialized applications including Contactos Nextel, a social address book designed to increase customer connections, engagement and usage through social recommendations and gamification.• Mentored and sponsored in-country product marketing efforts to drive adoption and stimulate usage.• Initiated Executive-sponsored multi-country cross-functional Data Acceleration Program to generate a $140M revenue lift over four years.

Established and led the content programming function within the merged entity and delivered programs and mobile merchandising to deliver a $1B wireless data revenue plan. • Created an events and metrics driven approach to on-device merchandising efforts, user acquisition and usage stimulation. • Launched NFL Mobile and delivered integrated product and promotional efforts to support sports and entertainment sponsorships including NFL, NHL, NASCAR, various music and entertainment properties.• Launched and operated Sprint’s mobile web search and recommendation solution to account for 3-5% enhanced programming functions including Web Search and targeted messages.

Built the Nextel Online mobile web as part of the team that launched wireless data at Nextel. Went on to lead team in operating the mobile web and generating revenues from web service and premium content.• Evolved mobile web as a service and promotional channel to generate over $250M in revenue in 2005.• Negotiated and managed over 60 partnerships bringing over 100 online media sites to the mobile offering and supporting a multi-million data service and premium content revenue stream. • Built an audience through an offering that led industry in unique users, traffic and customer satisfaction.• Extended partner relationships into broader digital media business including first Nextel-billed premium content offerings, short code and messaging promotions.• Coordinated with Sponsorship and Online Media marketing teams to create first integrated promotions. The first promotion, a live in-game texting event with Univision exceeded sales projections by 300%. Later efforts included packaged mobile experiences to support several sports and entertainment sponsorships such as Nextel’s $700M NASCAR sponsorship.

Led a dynamic team in creating, evaluating and implementing strategies and solutions designed to improve financial processes and consumer payment behavior to maximize profitability. Efforts ranged from development and promotion of new payment options and introducing online billing to operations analysis and improvement efforts to business case review and development.