Distributor Business Development Manager for Slovenia, Croatia, BiH, Montenegro, Albania

● Implemented effective category management strategies, resulting in improved product assortment and increased profitability.● Developed and executed pricing strategies to optimize revenue and enhance market competitiveness.● Led revenue growth management initiatives, including pricing optimization, trade spend optimization, and promotional effectiveness analysis.● Part of team that successfully devised and executed strategies for entering new markets, identifying key customer segments, and expanding product offerings.● Spearheaded selling concept development and execution, driving sales growth and market share expansion.● Demonstrated strong understanding of value chain dynamics, collaborating with cross-functional teams to streamline operations and enhance value delivery.● Led the implementation of commercial excellence initiatives

● Responsible for domestic and 4 export markets, both TT (Traditional Trade) and KA (Key Accounts), ensuring effective market penetration and growth.● Developed planograms for primary and secondary positions, tailoring them to specific needs of customers, product groups, and sales activities.● Created merchandising and sales standards, leveraging sales data and Nielsen results to identify ideal shelf positioning for maximum impact.● Developed assortment guidelines for regular and seasonal product offerings, ensuring optimal product mix and customer satisfaction.● Utilized advanced sales and Nielsen insights to drive data-driven decision making and optimize sales strategies.● Prepared and conducted sales and merchandising trainings to enhance team capabilities and ensure consistent implementation of standards.● Developed sales folders and booklets to support sales efforts, providing comprehensive product information and sales materials.● Collaborated closely with sales and marketing departments to align strategies, optimize promotional activities, and drive overall business performance.

● Conducted sell-in and sell-out based analytics, utilizing stock analytics to optimize product availability and inventory management.● Utilized databases such as Access, Power Pivot, and Excel to collect, analyze, and share data on share of shelf and share of assortment in regional countries.● Provided data insights, prepared presentations, and delivered engaging presentations to key stakeholders.● Worked closely with Key Account Managers (KAMs) to support and enhance sales efforts through data-driven strategies.● Experienced in working within SAP/B1/BI environment, leveraging the system for efficient data management and analysis.● Supported field force performance by providing data-driven insights and actionable recommendations.● Ensured maintenance of the Point of Sale (POS) database for accurate and up-to-date information.

- Business development department - DTS & OT channell full performance tracking - Creating and analyzing KPI reports both for DTS and OT channell - Creating monthly plans for sales force - Stales reporting - Ad hoc analyzing in order to support and evaluate business decisions - Customer tracking- Export reporting- Scorecarding- Sell in & Sell out analytics