Analyzed sales data for a retail firm, segmenting customers based on demographic and behavioral factors, resulting in targeted marketing campaigns that boosted customer engagement by 20% and improved sales effectiveness. Conducted market basket analysis to uncover cross-selling opportunities, leading to a 15% increase in average order value through strategic product recommendations. Developed and maintained interactive dashboards using Power BI, providing real-time insights into key performance metrics such as sales performance, inventory turnover, and customer retention, which enhanced decision-making for senior management. Applied predictive analytics models to forecast sales trends and customer behavior, contributing to a 10% reduction in stockouts and enabling proactive inventory management aligned with business objectives.Collaborated closely with marketing and sales teams, delivering actionable insights that supported strategic planning initiatives, aligning data-driven recommendations with overall business goals.