Founder CEO and creative director at Phenomena.Polemic maker in communication with over 28 years of experience in the field. Renowned for the most of controversial campaigns which have garnered him a reputation of a man who is unflinching when it comes to executing any idea that tickles his fancy.Prior to setting-up PHENOMENA his own agency “Creative Boutique” in 2013, he was regional creative director at Publicis Beirut till 2008. He then migrated to play the role of creative director at impact BBDO Qatar in 2008 before being appointed executive creative director at Fortune Promo Seven KSA. That very same year, he led the free patriotic movement communication campaign for the 2009 elections after which he co-founded Clémentine ad agency and lead the creativity.He was honored by more than 51 local, regional and international awards from White Square, Dubai Lynx, Pikasso d’Or, MENA crystal awards, Jordan advertising awards, Lebanon print awards & les phenix de la pub. He was appointed a jury member of Pikasso D’Or in 2012, Mena Cristal Awards 2016 and Pikasso D’Or 2023.His passion also saw him lecturing, on numerous occasions and at various universities, about themes such as: clever communication, political communication, and phenomenal communication.Executive committee member of TFI Tobacco free initiative, NGO since 2013.Executive committee member of GRACE NGO since 2015.Executive committee member of the advertising association in Lebanon AA since 2016.Co founded the Red Line « Ana Khat Ahmar » movement in 2019.Member of RDCL since 2021.Member of The Private Sector Network since 2021.Co founded ACT Achieve Change Today in 2021.Executive member of the communication committee of Ittihadiyoun since 2022.
Listed skills include Advertising, Creative Direction, Copywriting, Marketing Communications, and 46 others.