Stephane Sabourin Email & Phone Number

Saint-Fargeau-Ponthierry, Île-De-France, France

• Finances : administrative and financial management, accountable for P&L • Purchasing : Global Procurement, Importation & manufacturing, creating our own products with high quality control procedures. • Sales & Distribution : Key Accounts B2B management, Management of Sales forces, e-commerce.• Results : after 3 years, already profitable, 2,850 active accounts, loyalty rate 71%, customer satisfaction 9.8/10

Paris Et Périphérie

e-commerce : Strategy + roll-out • Purchasing : Supply Chain, Asian Import & manufacturing, Dropshipment, creating our own brand range of products. • Finances : administrative and financial management. • Sales & Distribution : national RFP, Key Accounts B2B management• IT : interface with developers, UX optimization, purchase funnel, SEO• Résults : 4800 BtoB account within 2 years – growth +76% CA - loyalty rate 68%

Paris, Bordeaux

Board member - management 28 people – € 75M turnover - growth +78%perimeter : Digital, Marketing, Sales, Customer Service, Retail, Quality, HR.• Retail: supporting growth with local devices : operationnal results +1 M€.• HR : redesign integration path, restructuring 3 units, take care of closing down and lay-off.• Quality : Optimizing internal synergies, improvement of QoS for Customer Service. Redefining the Quality policy and commitments to service.• Purchasing : set-up « Suppliers Days », annual negociation, and trade marketing agreements

Bordeaux

Management 9 people. € 42M turnover.> Digital : redesign purchase funnel, launch of V2 mobile version : +18% turnoverLaunch of NL/BE website version. Spanish website optimization : +116% turnover> Communication : Defining the brand platform and media campaigns. Launch of PR strategy for France > Marketing : setting-up Trade Marketing actions (+€1M) Launch of the first CRM actions.> Sales : setting-up B2B sales team : €+1,5M

Paris Area, France

Media Budget €60M - 45 campaigns/year. Management 27 people (10 direct - 16 dotted line)I - Making Novotel the 1st global 4 stars hotel brand on business individuals and family target by repositioning it in «upper midscale» segment and modernizing its image and services.- Marketing Strategy: > Business model redefinition, network screening, deep thought on product & service offer. > Redefinition and roll out for new meeting room design in France. > Redesign and roll out for new Food & Beverage offer in France > Definition and conception of communication strategy (61 countries) > Designing the new brand identity (61 countries)II - Media France (paid own earn):> Media optimization set-up for French hotel brands with adexchange and RTB campaigns + 11% ROI> Roll out new brand platform for budget hotel ibis Styles & ibis Budget.

Evry, France

Media Budget €60M - 45 campaigns/year. Management 12 people. I - Brand Strategy for 9 brands : HotelF1, ibis, ibis Styles & ibis Budget, SuiteNovotel, Novotel, Mercure, Pullman, MGallery.II - Digital and Media Strategy (paid, own, earn) : ROI +25% to +44% and increase of total volume of room nights +14%.III - Internal Communication Strategy : Annual strategy, tools, and content definition and conception: reading ratio +9% and engagement rate +11% .IV - PR StrategyAccountable for Strategy, PR tools, media training for COO and MD, and France PR crisis management. Overall result: TV+Radio = +52%. Audience 141M/year & media value increase +€1,55M

Evry, France

Media Budget €31M - Management 19 people ( 3 direct - 16 dotted line)I - Brand Strategy :- Global Advertising Repositioning : definition, implementation and coordination (42 countries). - Brand Website : Global redesign - 12 languages, ergonomic optimization, look & feel, content display: conversion rate + 11%- Unseen PR action in Munich (GER) : total wrapping of the hotel facade for the 100,000 room unveiling. Result : ibis in Germany once again perceived as Brand N°1.- "TEN or 15" worldwide promotion (24 countries) : creation of a fake rock band on tour, Hospitality Awards for Best Advertising - Definition and management of all media coordinated actions in Europe.II - Operational Strategy :- Support the growth of ibis network at worldwide level with a "glocal" operational marketing kit : opening of 2 hotels/week, 1 every 3 weeks in China - passing from 670 hotels to 900. Roomnight growth WW +13%- Conception and implementation of an Automation Publishing. Results : Saving more than 1M€ in publishing.

Paris, France

Budget € 4M. Management 4 people. I - Loyalty : accountable for acquisition members for Accor Loyalty Programs : average enrolment rate : up to +21%II - Relationship Marketing : defining & setting-up the relationship marketing strategy for Accor Thalassa : +11% for booking.

Paris, France

Gross Margin 10M - Management 8 people.Setting up the Relationship Marketing branch, within the advertising eponymous agency. Business Development, Financial and HR management, and strategy in Relationship Marketing for the advertising agency’s clients. Development of websites, marketing direct actions, incentives for retailers and communication campaigns. References: adidas, ING Direct, Clarins, IKEA, Paraboot, Lynx Optique...

Paris, France

Gross Margin 24 M - Management 26 people.The very first web agency in France (from 120 to 2,200 people in 2 years - 5 countries). Accountable for implementing marketing strategies and operationnal methods for websites.

Paris Area, France

Senior Consultant for Marketing, Advertising and Web for clients such as Wanadoo, adidas, ING Direct, Maggi, Martini, ADP GSI....When Stratélite merged with FI System in 2000, I took the position of Managing Director.

Paris Area, France

A creative Hot Shop dedicated to advertising & communication agencies.

Paris Area, France

Agency specialized in FMCG : P&G, Nestlé, L’Oréal, Gillette, Unilever, France Télécom, Danone, Martini, Ricard...

Paris

Bac+2, Advertising

Education record