Stephane Sabourin

Stephane Sabourin Email and Phone Number

Managing Director chez S3 GROUP @
Stephane Sabourin's Location
Greater Paris Metropolitan Region, France
Stephane Sabourin's Contact Details

Stephane Sabourin work email

Stephane Sabourin personal email

n/a
About Stephane Sabourin

I'm a business-oriented and data-driven leader, combining strategy and operational execution, with a double career path:- First part : 12 years in consulting in Marketing, Communication and Web agency.During this period I worked for 60+ brands in various environments : B2B, B2C, FMCG, retail, franchisees, Manufacturers, Luxury, and Services. - Second Part : 12 years at ACCORHOTELS, the world's leading hotel operator and #1 in Europe, with French and Worldwide positions at Global Corporate Marketing Dept. and French Operational Marketing Dept.+ 6 years in e-commerce at 1001PNEUS.FR.fr as VP Marketing then Executive Director, and lastly at 2SJ Group as Managing Director.My expertise is based on 3 major pillars:I - Brand strategy,By covering all aspects of marketing mix, to create relevant and valuable positioning in order to trigger “brand’s preference”.II - Digital Strategy,By managing the digital brand ecosystem and all touch points and services toward consumers, including lead acquisition, SEO/SEA, social medias, e-commerce strategy and customer service.III - Optimizing performance & organization,By steering the whole marketing, sales & distribution, and designing smooth organization that generates financial results, and optimize budgets.Furthermore, a well-established experience for team management in complex environment with multifunctional and multicultural profiles.Let us meet, to share our visions !+33 (0)6 1049 1041stephanesabourin@orange.fr

Stephane Sabourin's Current Company Details
S3 GROUP

S3 Group

Managing Director chez S3 GROUP
Stephane Sabourin Work Experience Details
  • S3 Group
    Managing Director
    S3 Group Sep 2021 - Present
    Saint-Fargeau-Ponthierry, Île-De-France, France
    • Finances : administrative and financial management, accountable for P&L • Purchasing : Global Procurement, Importation & manufacturing, creating our own products with high quality control procedures. • Sales & Distribution : Key Accounts B2B management, Management of Sales forces, e-commerce.• Results : after 3 years, already profitable, 2,850 active accounts, loyalty rate 71%, customer satisfaction 9.8/10
  • Miss Garage
    Co-Founder Accountable For Marketing, Sales, Ecommerce And Distribution
    Miss Garage Jul 2017 - Mar 2021
    Paris Et Périphérie
    e-commerce : Strategy + roll-out • Purchasing : Supply Chain, Asian Import & manufacturing, Dropshipment, creating our own brand range of products. • Finances : administrative and financial management. • Sales & Distribution : national RFP, Key Accounts B2B management• IT : interface with developers, UX optimization, purchase funnel, SEO• Résults : 4800 BtoB account within 2 years – growth +76% CA - loyalty rate 68%
  • 1001Pneus
    Executive Director
    1001Pneus 2017 - Apr 2018
    Paris, Bordeaux
    Board member - management 28 people – € 75M turnover - growth +78%perimeter : Digital, Marketing, Sales, Customer Service, Retail, Quality, HR.• Retail: supporting growth with local devices : operationnal results +1 M€.• HR : redesign integration path, restructuring 3 units, take care of closing down and lay-off.• Quality : Optimizing internal synergies, improvement of QoS for Customer Service. Redefining the Quality policy and commitments to service.• Purchasing : set-up « Suppliers Days », annual negociation, and trade marketing agreements
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  • 1001Pneus
    Sales & Marketing Vp
    1001Pneus Sep 2015 - 2017
    Bordeaux
    Management 9 people. € 42M turnover.> Digital : redesign purchase funnel, launch of V2 mobile version : +18% turnoverLaunch of NL/BE website version. Spanish website optimization : +116% turnover> Communication : Defining the brand platform and media campaigns. Launch of PR strategy for France > Marketing : setting-up Trade Marketing actions (+€1M) Launch of the first CRM actions.> Sales : setting-up B2B sales team : €+1,5M
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  • Accor Group
    Vice-President Advertising & Media France, And Vp Novotel Worldwide (61 Countries)
    Accor Group Jan 2013 - May 2015
    Paris Area, France
    Media Budget €60M - 45 campaigns/year. Management 27 people (10 direct - 16 dotted line)I - Making Novotel the 1st global 4 stars hotel brand on business individuals and family target by repositioning it in «upper midscale» segment and modernizing its image and services.- Marketing Strategy: > Business model redefinition, network screening, deep thought on product & service offer. > Redefinition and roll out for new meeting room design in France. > Redesign and roll out for new Food & Beverage offer in France > Definition and conception of communication strategy (61 countries) > Designing the new brand identity (61 countries)II - Media France (paid own earn):> Media optimization set-up for French hotel brands with adexchange and RTB campaigns + 11% ROI> Roll out new brand platform for budget hotel ibis Styles & ibis Budget.
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  • Accor France
    Communication Director France (1,515 Hotels - 9 Brands – 1,920 M€)
    Accor France Sep 2010 - Jan 2013
    Evry, France
    Media Budget €60M - 45 campaigns/year. Management 12 people. I - Brand Strategy for 9 brands : HotelF1, ibis, ibis Styles & ibis Budget, SuiteNovotel, Novotel, Mercure, Pullman, MGallery.II - Digital and Media Strategy (paid, own, earn) : ROI +25% to +44% and increase of total volume of room nights +14%.III - Internal Communication Strategy : Annual strategy, tools, and content definition and conception: reading ratio +9% and engagement rate +11% .IV - PR StrategyAccountable for Strategy, PR tools, media training for COO and MD, and France PR crisis management. Overall result: TV+Radio = +52%. Audience 141M/year & media value increase +€1,55M
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  • Ibis Hotels - Accor Group
    Global Communication Director (900 Hotels In 42 Countries)
    Ibis Hotels - Accor Group Aug 2006 - Aug 2010
    Evry, France
    Media Budget €31M - Management 19 people ( 3 direct - 16 dotted line)I - Brand Strategy :- Global Advertising Repositioning : definition, implementation and coordination (42 countries). - Brand Website : Global redesign - 12 languages, ergonomic optimization, look & feel, content display: conversion rate + 11%- Unseen PR action in Munich (GER) : total wrapping of the hotel facade for the 100,000 room unveiling. Result : ibis in Germany once again perceived as Brand N°1.- "TEN or 15" worldwide promotion (24 countries) : creation of a fake rock band on tour, Hospitality Awards for Best Advertising - Definition and management of all media coordinated actions in Europe.II - Operational Strategy :- Support the growth of ibis network at worldwide level with a "glocal" operational marketing kit : opening of 2 hotels/week, 1 every 3 weeks in China - passing from 670 hotels to 900. Roomnight growth WW +13%- Conception and implementation of an Automation Publishing. Results : Saving more than 1M€ in publishing.
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  • Accor
    Senior Consultant For Loyalty And Relationship Marketing (14 Countries).
    Accor Apr 2003 - Aug 2006
    Paris, France
    Budget € 4M. Management 4 people. I - Loyalty : accountable for acquisition members for Accor Loyalty Programs : average enrolment rate : up to +21%II - Relationship Marketing : defining & setting-up the relationship marketing strategy for Accor Thalassa : +11% for booking.
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  • Leagas Delaney Paris Centre
    Founder & Managing Director Of Leagas Delaney Operationnel
    Leagas Delaney Paris Centre May 2001 - Sep 2002
    Paris, France
    Gross Margin 10M - Management 8 people.Setting up the Relationship Marketing branch, within the advertising eponymous agency. Business Development, Financial and HR management, and strategy in Relationship Marketing for the advertising agency’s clients. Development of websites, marketing direct actions, incentives for retailers and communication campaigns. References: adidas, ING Direct, Clarins, IKEA, Paraboot, Lynx Optique...
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  • Groupe Fi System/Stratélite
    Managing Director For Marketing Services Business Unit (From 2000)
    Groupe Fi System/Stratélite Jul 1999 - May 2001
    Paris, France
    Gross Margin 24 M - Management 26 people.The very first web agency in France (from 120 to 2,200 people in 2 years - 5 countries). Accountable for implementing marketing strategies and operationnal methods for websites.
  • Stratélite (Fi System)
    Senior Consultant In Operational Marketing
    Stratélite (Fi System) Jun 1999 - May 2001
    Paris Area, France
    Senior Consultant for Marketing, Advertising and Web for clients such as Wanadoo, adidas, ING Direct, Maggi, Martini, ADP GSI....When Stratélite merged with FI System in 2000, I took the position of Managing Director.
  • Couleur Café - Advertising Creativity
    Associate General Manager
    Couleur Café - Advertising Creativity Jan 1997 - Jun 1999
    Paris Area, France
    A creative Hot Shop dedicated to advertising & communication agencies.
  • Guillaume T - Street Marketing, Sampling & Promotion Agency
    Account Manager
    Guillaume T - Street Marketing, Sampling & Promotion Agency Apr 1994 - Dec 1996
    Paris Area, France
    Agency specialized in FMCG : P&G, Nestlé, L’Oréal, Gillette, Unilever, France Télécom, Danone, Martini, Ricard...
  • Informations Entreprises - News Magazine
    Advertising Sales Manager
    Informations Entreprises - News Magazine Jan 1990 - Feb 1994
    Paris

Stephane Sabourin Skills

Advertising Marketing Direct Marketing Online Advertising Marketing Digital Marketing Communications Management Corporate Communications Public Relations Digital Marketing Communication Marketing Social Media Marketing Crm Marketing En Ligne Digital Strategy E Commerce Relationship Marketing Media Planning Marketing Direct Relations Publiques Marketing Management B2b Web Marketing Team Management Online Marketing Communication D'entreprise Btob Internal Communications Communication Interne Marketing Social Brand Management Internet Strategy Mobile Marketing Marketing Mobile Business To Business Marketing Relationnel Management Marketing Gestion De La Relation Client Communication Dentreprise

Stephane Sabourin Education Details

  • Esm
    Esm
    Advertising
  • Esm
    Esm

Frequently Asked Questions about Stephane Sabourin

What company does Stephane Sabourin work for?

Stephane Sabourin works for S3 Group

What is Stephane Sabourin's role at the current company?

Stephane Sabourin's current role is Managing Director chez S3 GROUP.

What is Stephane Sabourin's email address?

Stephane Sabourin's email address is st****@****free.fr

What schools did Stephane Sabourin attend?

Stephane Sabourin attended Esm, Esm.

What skills is Stephane Sabourin known for?

Stephane Sabourin has skills like Advertising, Marketing, Direct Marketing, Online Advertising, Marketing Digital, Marketing Communications, Management, Corporate Communications, Public Relations, Digital Marketing, Communication Marketing, Social Media Marketing.

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