Shiv Acharjee Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurgaon, India

Bangalore

For nearly 5 years, I played a pivotal role in the growth story of WATConsult India, serving as the lead stakeholder and contributing to its transformation into one of India's largest and most prestigious digital agencies. Starting from scratch and building a team of 40 strong digital professionals in Bangalore who served independent & network mandates ranging from Media, Creative & Content & Commerce.My role @Watconsult revolved around devising, developing, and implementing effective strategies that drive P&L through Business Development, Client Servicing, Digital Marketing & E-Commerce, Communication, Paid Media, Social & SEO.

Bangalore

Campaign Management• Performing a role of an onsite consultant for Infosys and Aegis. • Account planning & strategize for the existing digitall platforms and aligning campaign as per business objectives.• Developing yearly, monthly plans to arrive at mutually inclusive goals and objectives.• Crafted and executed product and recruitment activations through established social platforms.• Working in line with the application Development team and design Team to ensure proper delivery of the social apps.• Training of the young recruits and arranging governance meets to optimize working models.Monitoring, Analytics & Insights• Reporting and providing insights based on analysis of Brand Mentions & Sentiments related to various HR aspects of the brand.• Making sense of the analytics, and bettering the figures.• Generating interim reports and competitor tracking through SMM analytical components such as Share of Voice, Sentiment Analysis, Media-types, Key Influencers, Tag cloud etc.• Qualitative ad-hoc reports as per clients requirements.• Crisis monitoring reports and recommendations.• Proposing/changing Key Business Questions (KBQs) to capture and derive new insights for brands.

Mumbai

• Handing Social Media Marketing, monitoring and Engagement projects.• Strategizing Facebook Ads investments in relation to ROI and determining social audience acquisition cost.• Developing and proposing a content strategy for existing projects and clients.• Brand awareness through regular page activities with engaging content• Scheduling of content keeping current/future campaigns in view.• Weekly and monthly analysis of page insights and executing necessary changes in the content strategy.

Bhopal Area, India

Social Media Monitoring• Handled Social Media Monitoring Projects for Fortune 500 for Cisco, BMS, Astra Zeneca.• Quantitative and qualitative monthly, quarterly monitoring decks of related social media data around therapy areas, products and brands.• Provide actionable insights and recommendations based on analysis.• Training and coaching of the analysts to acquire the required skill set for executing social media analytics projects. (Machine Learning & Manual Interventions)• Monitor Quality, Accuracy & Timeliness of the deliverables and channels pathways to meet client’s SLA.Community Management• Handled social media community of premier UK Institutions. • Develop SMM plans that leverage the social media space. Responsible for the strategy and the execution of the ideas. • Create and manage engaging social media content calendar based on Strategy.• Co-ordinate with App development and the Design Team for execution.• Interim reports on weekly & monthly basis.

New Zealand

• Develop content strategy for the brand platforms.• Data collection and data mining.• Key Influencers, Tag clouds, Buzz trends and sentiment analysis.• Project management initiatives. E.g SOP, Workflows, Reporting formats etc.,

New Delhi Area, India

• Technical writing support for At&t Online Media & Databases (Blogs, Forums, Mainstream News)• Response management on the consumer enquiries.• Qualitative and Quantitative reports from retrieved data.• Handled MIS activities.