Sassan Saedi Email and Phone Number
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I am a marketing executive with extensive experience in B2B enterprise cloud, IoT, and networking technologies. I have launched new products and built global growth engines for Microsoft, SAP, ServiceNow, Cisco, and two SaaS startups with successful exits. I combine expertise in technology, marketing, sales, and channels, and excel at growth strategies and high-scale execution.I have built and led successful Product Marketing, Demand Generation, Customer Success Marketing and Developer relations teams to successfully launch products and services on a global scale.Was recruited to Cisco to scale telemetry adoption and observability solutions. I led a team of 300 professionals to programmatically market and drive adoption of telemetry across all customers and markets. Decreased customer churn by 10% while reducing budget and increasing scope to global coverage. As VP of Product Marketing at Mineral I drove the transformation of Product Marketing to a strategic partner with the business to drive growth.At ServiceNow, I was recruited to create the first Customer Success Marketing team to drive revenue for Success Services Go-to-market strategies and adoption campaigns across the entire ServiceNow software portfolio.At Microsoft, I led the successful launch and development of Office 365 channel strategy and programs that was the largest and most successful Cloud ecosystem worldwide. As part of the inaugural team for Office 365, created the partner value proposition, channel strategies, marketing programs, sales enablement and analytics needed to drive a successful launch and grow the business to a successful $1B 3- year run-rate.
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Vp Of MarketingVave Health Feb 2024 - PresentSan Jose, California, Us
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Sr. Director, Customer ExperienceCisco Jan 2022 - Jun 2023San Jose, Ca, UsLed a global B2B GTM and Customer Success team in driving customer adoption, and value realization for telemetry technologies through demand generation campaigns and direct outreach. Revamped approach to focus on value realization versus transactional onboarding, resulting in 10% increase in customer retention rates. -
Vice President, Product MarketingMineral Aug 2021 - Jan 2022Portland, Oregon, UsRevamped and repositioned Product Marketing function to be a strategic function in the business, driving strategic positioning and Go-to-market Strategy during period of hypergrowth as company launched under new brand. -
Head Of Product Marketing And Demand GenerationServicenow Feb 2019 - Mar 2021Santa Clara, Ca, UsLed the formation of ServiceNow's first B2B Customer Success growth marketing organization, responsible for product marketing and demand generation for Success Services through an integrated operating model. Increased product penetration, customer adoption and upgrades through targeted Go-To-Market strategies, programs and campaigns. -
Vice President, Global MarketingSap May 2016 - Nov 2018Walldorf, Bw, DeLed a team of product marketers responsible for product marketing and Go-To-Market strategies and programs for SAP’s Finance, HR, IT, and Services portfolios. Repositioned campaign strategy to target CIO, CFO and CHRO personas versus traditional product led GTM programs. Successfully achieved pipeline and revenue growth targets. -
Head Of Product Marketing And Developer RelationsNexmo (Now Vonage) Mar 2014 - May 2016Holmdel, New Jersey, UsLeader in Security and Communication-as-a-Service. Multi-Factor Authentication API provider for Uber, Airbnb, AWS, Microsoft, WhatsApp, WeChat.Built Nexmo product marketing function to differentiate against competitor Twilio with global enterprise-grade quality of service. Established Nexmo as a Cloud Communications leader. Created and drove developer relations programs and build a community of 150,000 developers using Nexmo APIs. Developed value proposition, messaging, industry solutions, sales enablement programs and content marketing programs. -
Director, Ww Partner Sales ProgramsMicrosoft Aug 2012 - Jan 2014Redmond, Washington, UsDirected worldwide embedded software systems sales strategy and programs across all channels while directly managing original equipment manufacturers (OEMs) partners. -
Director. Partner Product Strategy And MarketingMicrosoft Mar 2005 - Aug 2012Redmond, Washington, UsLed launch channel strategy and product marketing team that delivered scalable Go-To-Market strategies and targeted programs for business development, recruitment, sales enablement, sales, and channel incentives across all customer segments through all partner channels, including large account resellers (LAR), value-added resellers (VAR), system integrators (SI) and distributors.
Sassan Saedi Education Details
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Northwestern University - Kellogg School Of ManagementMarketing And Management Strategy -
University Of Illinois ChicagoPolitical Science
Frequently Asked Questions about Sassan Saedi
What company does Sassan Saedi work for?
Sassan Saedi works for Vave Health
What is Sassan Saedi's role at the current company?
Sassan Saedi's current role is Marketing Leader | Product Marketing | GTM & Growth Strategies.
What is Sassan Saedi's email address?
Sassan Saedi's email address is sa****@****edi.com
What is Sassan Saedi's direct phone number?
Sassan Saedi's direct phone number is (855) 830*****
What schools did Sassan Saedi attend?
Sassan Saedi attended Northwestern University - Kellogg School Of Management, University Of Illinois Chicago.
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