Sol Salcedo Email & Phone Number

New York, United States

Ensure the successful production and execution of fundraisers, galas and exclusive events for well renowned corporations, non-profit organizations and private clients, including H&M Group and Habitat for Humanity New York City and Westchester County.● Site Set-Up Logistics for the 2023 Habitat House Party● Lead Coordination and Execution of Front of House build-out● Vendor Research and Management● Guest Relations, Seating Production, and RSVP’s● Event Staffing Management

Bergen County, New Jersey, United States

Part of an impactful team helping reduce the spread of Covid-19 in the state of New Jersey. Communicate with patients diagnosed with COVID-19, during the global pandemic, to learn about their medical history, activities during exposure period, explain isolation guidance and provide social support as needed. ● Identify and trace individuals who have had close contact with positive cases and provide them with information and guidance to interrupt ongoing transmission and reduce spread of COVID-19. ● Use web-based platform technology to communicate with assigned contacts, obtain symptom information, refer contacts for testing, and provide instructions for quarantine.● Assign risk category depending on the contact’s underlying medical conditions, occupation, living situation, and level of contact with case, and understand protocol for each risk category.● Follow strict policies, and procedures set forth by the New Jersey Department of Health and complied with the confidentiality requirements and the handling of personally identifiable information (PII) and personal health information (PHI).

Greater New York City Area, Northern Nj

Directed team of over 50 Brand Ambassadors to implement marketing strategies for major corporate clients that bolster brand awareness and foster corporate expansion.Interfaced with global corporate clients including Equinox, Toyota, FIAT Chrysler, NRG, Chase, and State Farm to conduct market research that support development of marketing campaigns. Educated consumers about new product lines, brand vision, and value-added services by building connections with key stakeholders to raise corporate awareness and foster organizational growth.● Partnered with Mosaic Sales to increase Procter & Gamble product sales by 15% through New York and New Jersey markets by designing branded experience events including P&G Everyday Tour.● Drove successful execution of “Cycle for Survival” for Equinox and NYC BeautyCon at the Jacob Javits Center by overseeing Brand Ambassadors to ensure optimal performance and increase awareness within target markets.

New York City Metropolitan Area

Manage account development and growth activities for 100 small to mid-size customer accounts, increasing volume distribution by over 27%. Build rapport with clients and wholesaler representatives by analyzing market trends to identify new business opportunities. Create direct marketing campaigns, promoting Stella portfolio to align with market demographics. Execute client sampling activations, strategizing best sales practices, to achieve company goals while ensuring product is properly priced.● Retained 80% of clients during a pandemic (COVID-19), whilst adding new customers to my portfolio● Successfully Star Certify accounts by creating brand awareness through display of merchandise, POS, andcooler reset.● Provide daily, weekly and monthly activity reports to management via LilyPad Sales● Increase visibility of High End brand in economically challenged area of New York City

Hoboken, New Jersey, United States

Spearheaded account development and expansion for mid-size accounts with annual sales ranging up to $50K. Promoted corporate sales growth by creating and presenting technical demonstrations to educate end-users about product/service features. Recruited and coached new associates in sales best practices, client relationship management techniques, and brand development strategies to expand revenue growth. Lowered operating costs and enhanced production levels by facilitating impactful client training programs.● Employed tactful client acquisition strategies to close new $12K account within one month of employment.

Ideated and launched 8-10 weekly marketing campaigns and events for multiple product lines while executing all functions within budget, schedule, and scope parameters.Recruited and mentored over 50 regional associates to execute on-site branded events and promotional activities.Generated revenue by analyzing associate and product performance, identifying new market opportunities, evaluating competing brands, and innovating strategies to capture additional market share. Oversaw on-site displays, inventory, delivery, and event logistics for efficient operations. Coordinated HR functions including payroll processing, expense reporting, and continued training to drive collective achievement of KPIs.● Advanced Mount Gay Rum sales by up to 15% with off-premise accounts through targeted marketing strategies and brand development plans.

Englewood, Nj

Oversaw account development and growth activities for over 350 mid-sized national customer accounts to increase annual sales beyond $4.1M.Fostered strong client relationships and analyzed market data to identify new business opportunities with potential and existing customers. Collaborated with key stakeholders to devise direct marketing campaigns, client presentations, and sales strategies to enhance corporate growth and achieve set targets.● Secured 92% client retention by implementing consultative sales techniques to expand volume while enhancing customer satisfaction rates.● Grew HP Product sales by 15% for three consecutive quarters.

Certificate, Life Coaching

Bachelor Of Arts (B.A.) Media Arts, Media Arts