UX Certified | Masters in Multimedia Technology | 12+ Yrs of Professional Experience | 5+ Years of Management Experience | Banking & Finance | UX Researcher | UX Strategist | ITIL & ServiceNow Experience | Entrepreneur, Mentor & Trainer.Being a User Experience Leader having "UX Certified" in the field of Interaction Design & UX Management by Nielsen Norman Group, I hold over 12yrs of UI/UX design experience and around 5yrs of Management experience. I've hired, mentored, and developed a team of designers, overseeing initiatives and ensuring all projects are executed on time and at the highest level of quality. I use qualitative and quantitative research methods to understand people's experiences and needs, work with cross-functional teams and use data-driven methods to define and measure their success. I acted as the hands-on person responsible for building user experience (UX) strategy for all the digital banking products. I developed personas, customer journey maps, empathy map, wireframes, and prototypes to effectively communicate my detailed research activities.