Sandra Sanhye, Pmp® Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Ca

Montreal, Quebec, Ca

•Lead the strategic planning and execution of product development and commercialization strategies.•Collaborate with cross functional teams to bring product to commercialization.•Monitor market trends, competitive landscape, and customer feedback to adjust strategies as needed.•Analyze sales data and market performance metrics to optimize product performance and market penetration.•Develop new tools and processes to optimize launch processes

Montreal, Quebec, Ca

• Managed a diverse portfolio with molecules in various therapeutic areas including oncology and MS• Successfully implement commercial marketing plans and responsible for the on-time delivery of new products launch objectives • Experience with Patient Support Program• Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies• Plan and develop sales promotional materials and leading field team meetings• Participate in forecasting exercise by proving key market insights and considering supply constraints/implications

Montreal, Quebec, Ca

• Analyze market issues and opportunities and work with various stakeholders to capitalize on opportunities or mitigate risks • Support the team for the plan and coordination of the national sales meeting and cycle meetings• Successfully contributed in the launch of one of the first generic in the Multiple Sclerosis space (Market Size: $103M)• Conducted ad boards with OB-GYNs to gather market insights and experts’ opinions on one of our recent launch penetration strategy• Maintain knowledge about the market environment through landscape assessments

Montreal, Qc, Ca

• Manage Day-to-day activity of the portfolio to ensure that target is reached by end of year• Develop Marketing plans ,lead initiatives and drive brand performance of portfolio ( value $8M)• Analyze data to identify upside opportunities and develop plans to capitalize on them• Actively participate in the development and execution of annual marketing and tactical plans/meetings.• Manage expense budgets, sales forecasts, and development of promotional materials.• Evaluate the effectiveness of promotion and advertising programs, and recommends improvements or changes.• Analyze and interprets prescription and market research data to identify market trends, opportunities & threats.• Create brand messaging, key selling messages and supporting promotional materials for sales force• Train and support 3 sales force : GP, Specialty and CSO• Attend national and regional conferences to interact with customers and get insights on the market and products’ perception

Montreal, Qc, Ca

• Day-to-day management of mature brand through competitive market analysis (Portfolio worth: $14.6MM)• Strategic planning and implementation of marketing programs within allocated budget• Support the development of comprehensive business reviews by conducting analysis and research. • Train and support specialty Sales Force in 5 territories in Canada• Act as first line information resource for communication/information exchange with internal partners such as Customer Service, Scientific Affairs, Regulatory Affairs and Finance/Accounting.• Co-ordinate projects with outside suppliers and support implementation.• Review sub-licensing contracts

· Place orders and enter PO’s. Assist in buys and making recommendations. Analysis and development breakdown of size for buys. Formulate buying based on budget and store analysis by product. Verify and keep track of PO’s and cancellation dates; keep track of shipping dates. Prepare historical analysis on performance· Negotiate prices and delivery terms· On the hunt for hot trends and items· Overseas communication on a daily basis· Solve any ordering issues· Update conceptual assortment planning· Work closely with all members of the team to ensure coordinated efforts

Bachelor Of Commerce (B.Com.), Marketing

High School Certificate, Business/Commerce, General