Delivering 30%+ growth over SPLY (Volume and margins) and increasing the market share by bringing the required critical changes in the business (People, Partners, Processes, Portfolio, Pricing & Promotions) in the short span of time.- Leading P&L for Automotive Business, leading sales and marketing team to deliver results.- RTM Lead for Total Parco Lubricants business in Pakistan.- Responsible for Coaching, Training and development of Sales team (Direct and indirect).- Channel Pricing and portfolio management of Automotive Lubricants in Pakistan.- Trade marketing and business development of Automotive Lubricants within B2C channel in Pakistan.- Strategy lead for lubricants business with in Pakistan.

- Complete Distribution & Network Assessment and lead the RTM transitions in line with the 2025 strategy. Evaluate performance through CMB PICOS.- Evaluate indirect business financials, Investment & resourcing.- Gap identification and capability development of the team (Behaviors, processes & technical knowledge).- Lead RTM, Business Development & GTM strategy including Sales automation tools (Usage & Accountabilities).- Lead distribution Excellence Journey Progress Grid (Put the tools inplace to attain FLAGSHIP).- Lead market launch of renewable energy products for which Pakistan.- Lead the digital transformation of the business, including businessplanning, DCA, digital payment Solutions, Survey and outcome of VOC tobring the desired efficiency in the business.- Measure the Sales and behavioral KPIs and present to Asia Pacific region. (CPT+ and Volume++) measured through Octopus (Automation tool) and Pipeline Manager (Automation tools) for B2C and B2B respectively.- On-board digital business platform for Shell Lubricants including ECommerce and establish O2O business platforms.

Team Leadership role where I managed P&L of an automotive lubricant portfolio with a topline revenue of USD 40Mn/annum. Lead the business to effective implementation of RTM strategy, distribution/indirect channel excellence, stake holder management, best in class trade marketing, improving production/product management efficiency through channel forecasting tool, data analytics, coaching, salesforce tools and implementation of the distributor performance management system (SnD Pro by Centegy). Managed distributor efficiency to cover more white spots and also successfully launched new products.

Growth of automotive lubricants business by devising effective "Route to Market" strategy and successful implementation of best in class distribution model.

Responsible for Revenue Generation through sales of Industrial and Marine Lubricants by set of progressive distributors across Sindh, Baluchistan and Southern Punjab.

Managed sales of Shell lubricants in the B2C channel through network expansion (distributors) acrossed the assigned area of responsibility in the Central part of Punjab- Pakistan.

Managed Sales of automotive lubricants in 3S and 2S dealerships of Automotive OEMs like Suzuki, Honda, Toyota, Cherolet, Fiat, Nissan and Mitsubishi across North and Central Region of Pakistan.