Spearhead Social Media and content marketing activities for Texila American University and its affiliates projects. Review, edit and approve all the marketing content and communications. Review and approve all marketing creatives and collaterals storyboards and productions. Develop strategies to achieve Social Media KPI's of all business units. Generate leads to support the sales activities.Device content for TOFU, MOFU, BOFU activities for individual programs/courses offered by individual campuses. Develope SOPs and process for the smooth execution. Create Newsletters, plan and execute promoter branding activities. Support marketing activities of Naturopathic and Wellness projects. Develop content for websites and collaterals. Tie-up with PR agencies for branding and article publication.

Heading Red FM Malayalam Digital. In charge of the brands digital strategy, growth and revenue generation for the region.Tie up with Artists, Influencers and Labels for contents and promotions.Identify talents and groom them into social media personalitiesLaunch new Digital IP's and nurtureBrand Building, Positioning & Reputation ManagementClient interactions & coordinationOversees all digital productionsTalent acquisition and training for Digital vertical

Implementation of online customer experience and conversion strategy.Creating customer centric user interface on websites / mobile applications for excellent online customer experience.Coordinating with UI agencies for strategic and tactical changes for best outcome.Coordinating with technology vendors for strategic and tactical changes during the implementation and operations of products. Continuously identifying the best and innovative practices in website and App designs/ functionalities and implementing .Managing internal / agency resources for the betterment of the brands digital assets.Coordination with marketing team for ensuring branding guidelines adherence.Work as a one point contact for all digital related requirements for the vertical.Plan and implement new strategies to build new audiences and expand the reach of brand digitally.Identify the client needs associated with the brand to deliver required output.Social Listening and manage reputation of the brand