Sarah Sartaj Email & Phone Number

Canada

Mississauga, Ontario, Canada

Toronto, Ontario, Canada

A holistic role in which I support TD Wealth businesses in a number of ways, including:- Writing social media copy for Group Heads and official TD channels, as well as maintaining content calendars with potential post ideas.- Publishing content on TD’s Intranet pages in the form of enterprise wide banners, issues, drafting content for internal bulletins and more.- Creating media lists and pitching for specific campaigns.- Coordinating, observing or reviewing media interviews (regular market recaps as well as campaign related).- Distribution of regulatory releases for TD Asset Management.- Leading the coordination of measurement deliverables from PR agency.

• Responsible for gathering, editing, publishing awards from all regions to external website.• Responsible for updating the Global and Canadian division fact sheets.• PR campaign support (writing media pitches, developing media lists, pitching to journalists, coverage reports, communications planning, media planning and digital media).• Responsible for distributing the quarterly earnings documents to internal clients and the public (highly time sensitive procedure).• Media monitoring and measurement – providing my team with valuable data and insights on earned media coverage which helps to develop the next media strategy. Regularly analyzing the sentiment, total number of mentions, key message integration, PR attribution and more metrics. Successfully created crisis coverage reports for litigation issues and quarterly scorecards. • Support leaders when dealing with highly confidential and time sensitive issues. I currently manage the Issues Repository and set up/monitor alerts for ongoing issues that may become public. • Created the first ever "Manulife in the Media" monthly newsletter to recap great coverage• Maintain the spokespeople list and ensure it is updated with those who have been recently media trained

Toronto, Canada Area

Responsible for daily and monthly monitoring reports. Assisted with the social media crisis monitoring, event logistics, proposing new brand ambassadors, developing media lists and creating media kits. Assigned clients: Tangerine and The Ontario Ministry of Health and Long-Term CareOccasionally assisted with PR-related administrative tasks for Microsoft, Hallmark, Disney, Subway, Labatt, Batiste Dry Shampoo and Kimberly-Clark.

This was a temporary position that was acquired after interning for the team during the off season. Coordinating and carefully planning events, campaigns and other misc tasks were completed during a busy basketball season and the holidays. -Coordinated the players' appearance at the Mississauga Library & the Streetsville Santa Claus Parade -Planned an appearance at the Microsoft Canada store; maintained a social media presence before, during and after the event as well as recruiting in-store shoppers to participate in holiday contest(s).-Had the team support the White Ribbon Campaign and #FutureGrad Campaign in association with Safe City Mississauga-Misc. Tasks - Preparing the team mascot for photo ops, handling video release forms etc-Game Day Ops - Live-streaming home games to Youtube using VidBlaster

Oakville

The Oakville Arts Council honours local artists and promotes arts in the community. I handled a variety of tasks on a daily basis and learned new technical skills alongside the Director of Communications.Some of the tasks included:-Generated weekly newsletters -Sent out correction emails, when necessary-Updated website and used Wild Apricot (content management system)-Maintained social media pages and connected with users online-Created interview questions for award show finalists & coordinated filmed interviews -Wrote and published media releases-Assisted with event planning-Wrote brief biographies about featured artists for the website -Updating programme brochures using Adobe InDesign for an upcoming award show

Hamilton, On

Under the Director of Dance/Professor at McMaster University, I assisted in helping our dancers stay on track through various completion of tasks.-Organized community fundraisers (creation, promotion & sales) -Photography & Video at rehearsals and events (included local trips to different venues)-Updated website content and social media -Cash handling -Designed flyers and brochures -Monitored dance classes held at the studio -Brief hosting and announcing at the Relay for Life event

Mississauga

As one of the summer co-op students, I assisted in many different areas of the television studios and dedicated my time to ensuring that the producers, assistants, volunteers and guests had the content they were looking for. -Receptionist duties -Invoices-In studio work -Customer service -Organized auditions -Technical Work-Maintaining and updating an online forum

Honours Communication Studies And Political Science (International Relations)

Public Relations Post Grad

Activities and Societies: International Association of Business Communicators & CPRS Toronto

Exchange Program

-Explored my professional, academic and personal boundaries -Adapted to a new educational system and culture -Planned trips for others.