Siddhartha Sarathi Basu Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

• Responsible for Customer Success through successful delivery of projects and consulting on digital customer engagement, customer value management, retention, etc.• Hold end-to-end responsibility, including external and internal revenue targets, for revenue & return on investment (RoI) generation from programs.• Also responsible for creation of new and innovative solutions for newer business needs of clients – from ideation to deployment to granular impact and RoI measurement.• As head of the Knowledge Management function, responsible for standardisation, packaging and re-deployment of solutions from one geographic region or business domain to others.• Create business user stories and requirement specifications for the incremental iterations of Flytxt’s software products and platforms.• Work with analytics and data science teams to create business requirement & approach for new predictive and prescriptive analytical models.

Mumbai, Maharashtra

Ranchi Area, India

Prepaid voice revenue enhancement and retention from the customer base.1. Open market products: Maintain open market product portfolio in line with market movements, strategic needs and competitors' activities in the market.- Financial evaluation of existing products and recommendation on continuation.- Conceptualise, evaluate and propose new products. Coordinate with cross-functional teams including the technical teams to configure and test the products.- Along with MarComm team, conceptualise and execute promotion strategy.2. Programmes and campaigns: create, execute and track back-end revenue enhancement campaigns.- Identify segments based on customer behaviour and business needs and design, evaluate and propose campaigns and segmented products to address the needs.- Coordinate with cross-functional teams to configure & test the products.- With campaign management team, run segmented campaigns and promotions.

New Delhi Area, India

Enhance acquisition as well as revenue for CDMA and GSM postpaid voice business lines.1. Acquisition:- Evaluate and propose open market acquisition products keeping business needs, competitor activities and market movements in mind for CDMA & GSM technologies.- Create customised products as per need of corporate and SME accounts.- Create innovative product bundles with for corporate and SME segments.2. Usage and Revenue enhancement:- Design and run open-market and segmented U&R campaigns for voice customers.- Create bespoke products for revenue enhancement from existing corporate accounts.

Kolkata, West Bengal

Responsible for the data business portfolio in Idea Cellular Ltd., East Service Area (Orissa, Kolkata, West Bengal, Assam and North-East).- Conceptualise and Launch circle level data products, e.g. GPRS packs, USB Modems, etc., EBU products, e.g. BlackBerry, and other data products in Idea ESA circles.- Acquisition, U&R, Retention, complaint management & upselling activities for all prepaid and postpaid data products via coordination with circle Service Delivery / Contact Centre teams as well as vendors, content providers and technical teams.

Kolkata, West Bengal

Responsible for the roaming business in Idea Cellular Ltd., East Service Area (Orissa, Kolkata, West Bengal, Assam and North-East)- National & international roaming tie-ups for Idea ESA circles during circle launch.- Initiate Roaming Product Launch (e.g. NTR, GLR, OM, etc.) for ESA circles.- Revenue Enhancement activities on roaming for all ESA circles.

Mohali, Punjab

Responsible for Corporate (EBU) business as well as the Roaming portfolio of Idea Punjab.The Corporate business:- Acquisition of corporate postpaid subscribers (both company-owned and employee-owned) from new and existing corporate accounts.- Retention of existing corporate accounts and winning back corporate accounts.- Creating revenue enhancement measures to drive top-line revenue as well as bottom-line performance by enhancing users, usages and users.The Roaming portfolio:- Driving all parts of the direct roaming revenue stream as well as indirect roaming revenue stream from sponsored networks.- Liaison with existing sponsored networks and evaluate new business opportunities.- Work closely with vendors to evaluate, deploy and monitor innovative solutions and products.

Joined Shaw Wallace Distilleries Ltd. now part of UB Group. Was involved liquor sales, both hardcore retail and institutional sales. Also involved in branding, merchandising and promotions.

Pgdm, Marketing

B. Tech. (Hons.), Computer Science & Engineering