Senior Marketing Analyst
Current• Support the Marketing Operations team with customer insight on promotional campaigns, identifying prospects to grow market share, and facilitate share of wallet growth campaigns. • Develop a business case and incremental revenue forecast for marketing campaigns. Provide Marketing Operations with operational and executive Power BI dashboards to track campaign performance along with monthly performance tracking compared to forecast.• Coordinate with the Digital Operations team to develop, track, and analyze customer behavior when migrating customers to one digital portal. Segment customers and provide leadership with weekly behavioral tracking, resulting in statistically insignificant changes to customer buying behaviors.• Complete monthly reporting on the Loyalty Program performance and analyze actual revenue to forecast providing insights to leadership.• Audit quarterly customer Loyalty Program rebates to ensure all revenue is captured and attributed appropriately prior to rebate distribution.• Create a promotional discounting Power BI report to provide insight to YoY and MoM discounting at a departmental level; gaining leadership visibility to promotional discount performance and ensuring discounted dollars are in line with expectations.