With more than 28 years of experience in the spa and skincare industry, Susanne Schmaling is a co-founder and COO of Skindex Labs, Inc., a digital personalization company that leverages biometric reading and artificial intelligence to provide consumers with customized skincare and wellness product recommendations. She is also a licensed master esthetician, laser technician, and accomplished instructor who has developed curriculum, courses, and workshops for leading educational institutions and organizations in the field.Susanne is also the founder and CEO of the Esthetics Council, a social mission organization that promotes the services and visibility of licensed estheticians, improves their scope of practice, and fosters awareness and knowledge of the importance of maintaining healthy skin and safe treatment options. She is an internationally recognized speaker, author, and industry advocate who has written two books and over 200 articles on various topics related to skin science, device use, business mastery, and client retention. She is passionate about creating innovative solutions and empowering estheticians and consumers to achieve their skin health and beauty goals.