Responsibilities: - Designed and developed an eCommerce website for the real estate sector from the ground up. - Led both front-end and back-end designs, ensuring seamless integration and functionality. - Conducted user research and usability testing to inform design decisions. - Collaborated with cross-functional teams to align design solutions with business goals. - Developed wireframes, prototypes, and high-fidelity mockups to guide development. - Managed backend operations, including database management and transaction handling. Achievements: - Facilitated transactions worth 100 crore through the platform. - Achieved a significant reduction in bounce rate by implementing effective UX enhancements. - Increased user engagement and satisfaction through intuitive design and improved site navigation. - Optimized website performance and load times, contributing to a better user experience. - Enhanced the site's scalability and responsiveness across various devices and screen sizes.