• Career trajectory of 14 years in Media Sales & BD quintessentially revolved around the domain of Indian TV & Print Media, the two biggest playgrounds for advertising solutions.. Having worked across different geographies (North & East India) for substantial length in various capacities and genres within TV & Print, I bring on board a collaborative sales experience and a fair understanding of the business dynamics of both these mediums to offer media solutions to advertisers across industries. I come with an adequate exposure of handling revenue management responsibilities, building sales capacities, formulation & implementation of business plans & sales strategies for the assigned portfolio to drive various business mandates.I consummated business development experience through multidimensional concept/ strategic sales with an emboldened understanding of media planning & buying negotiation. Expertise in providing customised media & marketing solutions to marketeers across industries (B2C & B2B) in congruence with their respective media plans, marketing objectives & budgets. My familiarity also extends to the world of digital media solutions & digital marketing.