Branding, Marketing, Advertising & Strategic Business Advisor.Drive Brand Strategy, Digital Marketing, Brand building communications programs, Sponsorships, Events, Social Media, Agency & Partner Sponsorship, Social Responsibility, Corporate engagement and Business Strategy.Lengthy projects noted below:

Contracted to overall all digital marketing, key programs and events.

Contracted by the agency Partners to help launch full-service start-up Healthcare advertising agency. Clients and brands include AstraZeneca Canada (Symbicort, Brilinta, Movantik, Tudorza, Zoladex, and internal communications/HR), PTC Therapeutics, and new business.

Start-up | Digital Solutions for Canadian Bank Mortgages + Real Estate software - drive and develop all aspects of start-up business from software development, sales-team, finance, recruitment, marketing, call centre, brand building, training, data driven sales methodology, data analysis, market analysis, business development, sales planning & forecasting. Launching company from concept to staffing across Canada.

Top achieving Retail Marketing Professional focused on sales targets and consumer experience for duel brands (Rogers & Fido corporate) utilizing marketing, digital, promotions, sponsorships, national sales teams, communications, and agency partners.

[See Rogers Wireless description above - Duel brands]

• Developed and drove the brand & advertising strategy and execution for above and below-the-line for Postpaid and Prepaid, including all elements of the marketing mix (advertising, digital content, media, promotions, experiential, budget management, cross functional and agency management). • Managed & drove branding, positioning and marketing on all consumer touch points including digital, training materials, direct and channel sales marketing, in-store merchandising, product… Show more • Developed and drove the brand & advertising strategy and execution for above and below-the-line for Postpaid and Prepaid, including all elements of the marketing mix (advertising, digital content, media, promotions, experiential, budget management, cross functional and agency management). • Managed & drove branding, positioning and marketing on all consumer touch points including digital, training materials, direct and channel sales marketing, in-store merchandising, product communications, CRM, events, partnerships and sponsorships. • Managed internal Creative Services team on daily workflow and materials. Show less

• Led Strategic Planning and Management of Multiple Accounts: Altana Pharma (Launched Alvesco in Canada), Amgen Canada (Neulasta), GSK (Twinrix & Valtrex), and New Business.

• Led Strategic Planning and Management of Multiple Accounts: Gilead Sciences (Launched Viread in Canada), Johnson & Johnson Inc. (Acuvue Contacts), Boots Healthcare (Clearasil & Strepsils), Nestlé (Lean Cuisine US), AstraZeneca (CRESTOR), Janssen‐Ortho Inc. (Ditropan XL & PARIET), McNeil Consumer Healthcare (Imodium & PreVu), OccuLogix (Rheophersis), and New Business.

• Digital Marketing / Sr. Marketer (2000 - 2002)• Sales Account Manager, STRATEGY MAGAZINE (1999 - 2000)

• Launched and managed the Labatt Breweries' "Know When to Draw the Line" Campus Education Program which ran throughout Canada.

• Member of the Executive Board of Students’ Union. • Supervised and led all Students' Union media, print publications, broadcast studios, events PR, 150+ societies and peer-helping programs recognized by the Students' Union of St.F.X. University. • Recipient of both the Silver and MEDIA X Awards for student's contribution to students' lives (1999)